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  1. Services giant uses Games to build brand

    Posted Jun 15th 2004, 12:00am by Staff Reporter

    ... Olympics has become the most important brand-building campaign in Asia for information technology services firm Atos Origin. The European consulting and services giant hopes to raise its profile and attract more business in the region by leading IT systems integration at the international sporting event. Xavier Flinois, member of the Atos Origin management board and chief executive ...

    http://www.scmp.com/article/459476/services-giant-uses-games-build-brand
  2. Services giant uses Games to build brand

    Posted Jun 14th 2004, 12:00am by Staff Reporter

    ... BIEN PEREZ It may be four years away, but the 2008 Beijing Olympics has become the most important brand-building campaign in Asia for information technology services firm Atos Origin. ... member of the Atos Origin management board and chief executive for operations in Britain, the Asia-Pacific and the Americas, said preparations for the 2008 Games for Beijing had started even ...

    http://www.scmp.com/article/459361/services-giant-uses-games-build-brand
  3. Samsung gains on brand awareness

    Posted Aug 24th 2004, 12:00am by Staff Reporter

    ... brand. But Kim Young-ha, managing director at Samsung Electronics Hong Kong, said there was a palpable change of circumstance for the South Korean firm this year. 'We have achieved a steady growth of brand awareness in Hong Kong,' he said. A survey by the company last year showed that in the consumer electronics market Sony continued to be the brand of choice for shoppers ...

    http://www.scmp.com/article/467626/samsung-gains-brand-awareness
  4. Samsung gains on brand awareness

    Posted Aug 23rd 2004, 12:00am by Staff Reporter

    ... brand. But Kim Young-ha, managing director at Samsung Electronics Hong Kong, said there was a palpable change of circumstance for the South Korean firm this year. 'We have achieved a steady growth of brand awareness in Hong Kong,' he said. A survey by the company last year showed that in the consumer electronics market Sony continued to be the brand of choice for shoppers ...

    http://www.scmp.com/article/467507/samsung-gains-brand-awareness
  5. Students lead field in management challenge

    Posted Jul 05th 2003, 12:00am by Staff Reporter

    ... exercise making use of the computer program Simbusi to simulate a competitive business environment. In the Hongkong final, each of the six teams became a company managing a premium brand chocolate ... A team from the Chinese University of Hong Kong has come top in the Hong Kong Management Game, outscoring five other finalists. The student team defeated BAT China, Black & Veatch, CLP ...

    http://www.scmp.com/article/420665/students-lead-field-management-challenge
  6. Adding value through graduate management training

    Posted May 01st 2004, 12:00am by Rachel Autherson

    ... Sino Hotel's programme is designed to develop future managers, but some trainees also help the group to meet broader goals, writes Rachel Autherson The year 2000 was difficult for the hospitality industry. Under pressure to cut costs, many hotels downgraded their management training programmes. The Sino Group of Hotels, however, recognised the recession as an opportunity ...

    http://www.scmp.com/article/454040/adding-value-through-graduate-management-training
  7. Rush to own branding leaves OEM players out in the cold

    Posted Oct 19th 2004, 12:00am by Stuart Biggs

    ... the products of 150 companies from eight countries. And the barrier to entry? Original equipment manufacturers (OEMs) could not apply as companies had to have their own brands to promote. Out ... Green Will's home appliance designs to the stylish audio equipment of Beijing-based Shockwave, there was enough quality on show to suggest a new generation of brands from China ...

    http://www.scmp.com/article/474640/rush-own-branding-leaves-oem-players-out-cold
  8. Rush to own branding leaves OEM players out in the cold

    Posted Oct 18th 2004, 12:00am by Stuart Biggs

    ... the products of 150 companies from eight countries. And the barrier to entry? Original equipment manufacturers (OEMs) could not apply as companies had to have their own brands to promote. Out ... Green Will's home appliance designs to the stylish audio equipment of Beijing-based Shockwave, there was enough quality on show to suggest a new generation of brands from China ...

    http://www.scmp.com/article/474482/rush-own-branding-leaves-oem-players-out-cold
  9. Swedish cultural festival set to brand hearts and minds

    Posted Nov 16th 2004, 12:00am by Staff Reporter

    ... Kevin Sinclair Consul keen to share delights of her homeland Sweden boasts some of the most famous global brands, including Saab cars, ABBA, Ericsson mobile phones and IKEA. Swedish consul Anna-lisa Trulsson Evidon aims to raise further awareness of Sweden and make sure people know about her Scandinavian homeland. 'It's an important part of my job to promote Swedish products ...

    http://www.scmp.com/article/478265/swedish-cultural-festival-set-brand-hearts-and-minds
  10. Tencent pitch fails to wow fund managers

    Posted Jun 01st 2004, 12:00am by Staff Reporter

    ... estimates, slightly lower than an earlier market indication of mid-teens, the sources said. The company started pitching the public offering to fund managers yesterday and initial response was rather extreme. 'I am not interested in the company as I don't understand their business,' one fund manager said yesterday. But a local broker said his institutional clients, especially ...

    http://www.scmp.com/article/457804/tencent-pitch-fails-wow-fund-managers

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