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  1. Focus shifts from the product to the label

    Posted Nov 19th 2005, 12:00am by Linda Yeung

    ... the use of innovative design in brand building and enhancing brand image and equity. She said the integration of product design, branding strategies and innovation management was becoming ... Keller has served as consultant for companies such as Walt Disney, Nike, Procter & Gamble and Starbucks. The other speaker is Saffron Brand Consultants chairman Wally Olins, whose book ...

    http://www.scmp.com/node/525567

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