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  • April 18, 2014
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  1. News - China Insider - SOCIAL MEDIA

    Almost all Weibo messages are generated by just 5 per cent of users

    Posted Apr 08th 2014, 06:08pm by Patrick Boehler

    ... Patrick Boehler patrick.boehler@scmp.com Nine out of ten posts come from a core user group of just ten million people, new research shows The reach of Weibo, the popular microblogging service majority owned by Chinese internet giant Sina, could be significantly smaller than the company has stated in the past, new research has found. The Twitter-like microblogging platform has ...

    http://www.scmp.com/news/china-insider/article/1469338/weibo-less-active-expected-says-new-study
  2. News - China Insider - SOCIAL MEDIA

    China’s most media-savvy official keeps quiet about promotion

    Posted Nov 05th 2013, 04:54pm by Patrick Boehler

    ... Patrick Boehler patrick.boehler@scmp.com Chen Li has 15 million followers on Sina Weibo but failed to mention his new appointment Chen Li, China’s most media-savvy Communist Party official with more than 15 million followers on Sina Weibo, was promoted to spokesperson for the party’s highest legal decision-making body, the Central Politics and Law Commission, sometime earlier ...

    http://www.scmp.com/news/china-insider/article/1348308/chinas-most-media-savvy-official-keeps-quiet-about-promotion
  3. News - China Insider - SOCIAL MEDIA

    Chinese social media celebrity Lu Chao, 24, dies of leukaemia

    Posted Sep 20th 2013, 09:01am by Patrick Boehler

    ... Patrick Boehler patrick.boehler@scmp.com Lu Chao- the 24-year old woman who documented her experience with leukaemia on her microblog and triggered a social media campaign- has died on Thursday in Beijing. A year ago, her posts led to a watershed campaign for online fundraising endorsed by the Big-Vs- prominent weibo users posting under their real names and with a large online ...

    http://www.scmp.com/news/china-insider/article/1313577/social-media-celebrity-lu-chao-dies-eve-mid-autumn-festival

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