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  • October 22, 2014
  • Last updated: 5:02pm
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Results 1 - 10 of 126727 for brand management

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  1. Business - Companies

    Occupy movement creates marketing nightmare for luxury brands

    Posted Oct 20th 2014, 05:05am by Peter Guy

    ... Peter Guy Today's student may be tomorrow's luxury customer, meaning brands need to rethink how they engage this new Hong Kong demographic Luxury brands out of step in new world ... affect how luxury brands engage their next generation of customers. Their monthly gallery represents people who are blithely detached from Hong Kong's crisis. They embody the lifestyles ...

    http://www.scmp.com/business/companies/article/1619991/occupy-movement-creates-marketing-nightmare-luxury-brands
  2. CAS InterGlobal brings top American brands to China

    Posted Oct 08th 2014, 05:59pm

    ... retail chains, such as Walmart China and Wumart, and major e-commerce stores, including Amazon China, Womai and Ben Lai, to stock up on popular American grocery brands. The trading and brand management company draws on its expansive supply network in the United States to offer a wide variety of brands and products. Moreover, the company takes advantage of its proximity ...

    http://www.scmp.com/article/1612190/cas-interglobal-brings-top-american-brands-china
  3. Business - Companies - MARKETING

    Luxury brands must engage with social media tools

    Posted Oct 04th 2014, 04:46am by DAVID DUBOIS

    ... their stories (content deal), and who will help them spread and communicate their values (people deal). Each dimension represents a strategic area for growth that luxury brands need to manage, balance ... David Dubois Brands must learn to work together with digital players to communicate their image and values to draw customers and generate more revenue Luxury firms must engage with social ...

    http://www.scmp.com/business/companies/article/1609097/luxury-brands-must-engage-social-media-tools
  4. Lifestyle - Fashion & Watches

    Can fashion brands revitalise the monogram?

    Posted Sep 25th 2014, 05:24pm by Kavita Daswani

    ... Giannoulis, account manager at the London and Toronto-based PR specialist Reicura, which has worked with brands such as Gucci, says that the tide is turning. "It is very important for global ... was artfully arranged on the surface of the luggage the brand was known for, making it instantly identifiable. Since then, the monogram has become a symbol of luxury: Fendi, Gucci, Céline and Chanel ...

    http://www.scmp.com/lifestyle/fashion-watches/article/1600236/can-fashion-brands-revitalise-monogram
  5. Business - Companies

    Li & Fung spin-off Global Brands wants China brands to compete globally

    Posted Jul 09th 2014, 05:19am by TIFFANY AP

    ... is to more than double the business' operating income from US$134 million over the next three years. "As far as Western brands losing to domestic ones, I think it has to do with management ... Tiffany Ap tiffany.ap@scmp.com Li & Fung spin-off Global Brands wants to spur domestic brands to compete globally Retailer hopeful for mainland brands Home-grown mainland consumer ...

    http://www.scmp.com/business/companies/article/1549934/li-fung-spin-global-brands-wants-china-brands-compete-globally
  6. Business - Companies - AGRICULTURE

    Friesland Campina confident on milk formula brand with partner Huishan

    Posted Sep 15th 2014, 10:05am by TIFFANY AP

    ... Tiffany Ap tiffany.ap@scmp.com Dutch dairy giant FrieslandCampina says it is confident its planned new infant milk formula brand via a joint venture with China Huishan Dairy will win over Chinese consumers despite the fact it will be produced domestically. Best known as the maker of imported milk powder brand Friso in the region, the firm hopes to replicate its success ...

    http://www.scmp.com/business/companies/article/1592960/friesland-campina-confident-milk-formula-brand-partner-huishan
  7. Property - Hong Kong & China - LEASING

    Global brands moving into Hong Kong's rural shopping malls in search of customers

    Posted Aug 12th 2014, 03:27pm by Yvonne Liu

    ... at Sun Hung Kai Real Estate Agency, a subsidiary of Sun Hung Kai Properties. Maureen Fung Sau-yim, general manager of SHKP's leasing department, said international fashion brand H&M ... lure global brands Weakening retail sales and high rents at second-tier streets in core shopping districts have led major brands to look for shops at regional malls instead. "Large ...

    http://www.scmp.com/property/hong-kong-china/article/1572071/major-retail-tenants-now-more-open-shops-regional-malls
  8. Business - Companies - RETAIL

    Luxury fashion brand Prada to simplify control structure

    Posted Oct 22nd 2014, 09:33am by TIFFANY AP

    ... Tiffany Ap tiffany.ap@scmp.com Prada, the Italian group that owns fashion luxury labels Prada and Miu Miu, will merge its controlling holding company with its owner to simplify the group’s control structure, it said on Wednesday morning. Prada Holding, th ...

    http://www.scmp.com/business/companies/article/1621943/luxury-fashion-brand-prada-simplify-control-structure
  9. Lifestyle - Fashion & Watches

    Sneaker reboot: Hong Kong brands Clot, Gram and Cipher push luxury trend

    Posted Aug 17th 2014, 09:47pm by Jing Zhang

    ... major changes: new internal structures, new investors, as well as another chief executive and brand manager. "Perhaps more importantly, we pulled out of the rat race completely when ... this winter. An East-meets-West Converse All Star Chuck Taylor collaboration with Clot (the fifth between the brands), featuring shoes with traditional Chang-Pao style button details, also gained ...

    http://www.scmp.com/lifestyle/fashion-watches/article/1574297/sneaker-reboot-hong-kong-brands-clot-gram-and-cipher-push
  10. News - Hong Kong - OCCUPY CENTRAL

    Student pepper-sprayed and beaten brands police a 'gang of thugs'

    Posted Oct 17th 2014, 04:05am by Jennifer Ngo and Samuel Chan

    ... Jennifer Ngo and Samuel Chan Student says that he was pepper-sprayed then hit with fists and batons Beaten protester calls police 'gang of thugs' The images have ricocheted across social media sites: a young protester in a striped shirt, arms he ...

    http://www.scmp.com/news/hong-kong/article/1617963/beaten-occupy-protester-calls-police-gang-thugs

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