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  1. Brand strategies can improve your career

    Posted Aug 21st 2004, 12:00am by John Cremer

    ... John Cremer IF TESTED, MOST of us could recognise hundreds of the logos, symbols and slogans that the world's major organisations have adopted to promote their brand management ... 'Many people regard branding as a commercial activity only undertaken by major corporations, but they are missing an important point,' said Charles Brian-Boys, managing partner of Motiv8, ...

  2. Calling all brand specialists

    Posted Jan 31st 2004, 12:00am by Wendy Ng

    ... complex, corporations may employ external consultants to help manage their brands. A world-class brand manager might look after several markets or territories at a time. 'Key performers ... Wendy Ng Both Hong Kong and mainland companies are urgently seeking professionals to help them market and sell their products To take a brand from being unknown to a household name ...

  3. Sa Sa's expansion is more than just cosmetic

    Posted Jul 24th 2004, 12:00am by Staff Reporter

    ... and the mainland. Engaged in cosmetic retailing and beauty services throughout Asia, the organisation has to hire a brand manager; a manager- category management and product development (CMPD), China region; a marketing manager; and a creative manager. Sa Sa's legendary brand strength throughout the region comes from innovative cosmetics retailing at competitive prices in more than 60 ...

  4. Consumer products giant has designs on managers

    Posted Sep 11th 2004, 12:00am by Staff Reporter

    ... in Guangzhou and Singapore. Procter & Gamble is looking for design managers. Candidates must have at least three years of design management experience and be fluent in English, and Putonghua for the Guangzhou position. Both positions are new, and will entail setting up a department for packaging graphics and visual communication design for a selected consumer brand. 'The design manager ...

  5. Sa Sa puts beauty first for managers

    Posted Nov 13th 2004, 12:00am by Staff Reporter

    ... Kong. It sells more than 400 brands covering 15,000 skincare, fragrance, make-up and hair-care products, including private label and exclusive international products. The manager for private ... Susie Gyopos Although a keen eye for retail trends and a head for management certainly never hurts, a taste for fashion and beauty is essential if you want to join a well-known Hong Kong ...

  6. Leading brand offers technical experts new role

    Posted Jul 17th 2004, 12:00am by Staff Reporter

    ... brand for electrical installation products and the No1 imported brand in China. Both positions have arisen due to the expansion of Clipsal's business in the Hong Kong market, according to Shirley To, human resources and administration manager for Clipsal Asia. As Clipsal's range of electrical accessories- including switches, sockets and home automation systems- is destined ...

  7. Joyce swings back to black, boosts its brand range

    Posted Jun 24th 2004, 12:00am by Sandy Li

    ... Boutique said it had acquired rights to represent additional major brands, including Etro, Donna Karan and Michael Kors, beginning with the autumn/winter season. Managing director Adrienne Ma said ...

  8. Simulations guide OEM companies playing the brand name game

    Posted Dec 13th 2004, 12:00am by Sherman So

    ... SHERMAN SO Original equipment manufacturers (OEMs) looking to make a name for themselves are turning to technology to design and make products under their own brands. OEMs typically make ... branded products. 'Without your own brands and marketing channels, you can be easily replaced by the next cheaper suppliers in the global competition,' said Roy Chung Chi-ping, group ...

  9. History cuts both ways for old brands

    Posted Oct 19th 2004, 12:00am by Elaine Chan

    ... for want of marketing. Like other lumbering state-owned enterprises, many old-brand companies are encumbered with poor management, bloated workforces, lack of innovation and rampant counterfeiting. ... brand names. Dances, a 20-episode series, focused on the history of woollen yarn manufacturer Heng Yuan Xiang, now known as HYX China (Group). The protagonist in Da Zhai Men was Chinese medicine ...

  10. Li & Fung seeks growth with brand licensing

    Posted Mar 25th 2004, 12:00am by Toh Han Shih

    ... Toh Han Shih Hong Kong trading house Li & Fung is investing heavily in consumer brand licensing to drive growth, as it seeks to reassure investors after missing its revenue targets ... as I hoped,' said managing director William Fung Kwok-lun, blaming sluggishness in the United States retail market, which accounts for most of its revenues, in the second half of the year. Li & ...




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