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  • August 20, 2014
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Results 1 - 10 of 12446 for brand management

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  1. Manage a new brand for top clothing outfit

    Posted May 27th 2006, 12:00am by Elizabeth Horscroft

    ... recruitment firm, Anchor HRM Consulting, is handling the search for a brand manager who will oversee the project of establishing the new brand. The primary responsibilities will be marketing, ... of experience as a lingerie merchandiser or brand manager. Flexibility, problem-solving skills and the ability to work under pressure will be necessary to manage the responsibilities involved ...

  2. Cars are the love of my life, says new brand manager

    Posted Mar 31st 2006, 12:00am by James Moore

    ... James Moore Fumes and fuel are in Jason Broome's blood. Even now, despite his lofty position in charge of the Rolls-Royce brand in Hong Kong, Macau and China, he enjoys spending his spare time around cars. Recently promoted to general manager of Goodwood Motors, Mr Broome has had his head under the bonnet of a car since he can remember. 'I've been involved ...

  3. Cosmetics firm needs brand-building experts

    Posted Mar 25th 2006, 12:00am by Elizabeth Horscroft

    ... communication and interpersonal skills. The brand director will build and manage exclusive international cosmetic products, and lead a specialised management team. The private label director will head another team responsible for brand building, management and product development of private labels. 'Directors should have at least 10 years of brand development and management experience ...

  4. Marketing manager role offers food for thought

    Posted Jul 01st 2006, 12:00am by Elizabeth Horscroft

    ... managers to demonstrate how to convey the brand's image to the public. With 800 local outlets, the brand was already highly recognisable, she said. The new marketing manager will be expected ... Time Search Consultant is conducting the search for a marketing manager on behalf of the company. 'Our client is a prestigious group of companies established overseas almost 100 years ...

  5. Brands must relate to customers' value systems

    Posted Nov 28th 2006, 12:00am by Staff Reporter

    ... Management. Until the early 1990s, he said, branding was restricted to advertising with the focus on hard- selling the products to customers. With the concept of value-based marketing coming into play ... customers.' Dr Luk said successful brand management required companies to build their brand effectively with values that consumers could easily perceive and recognise. In addition, companies needed ...

  6. Experts share knowledge on building brands

    Posted Nov 28th 2006, 12:00am by Staff Reporter

    ... brand equity has become such a hot topic that companies in Hong Kong and across the globe are keener than ever to invest in brand management. To identify the future trends and practices for industry players, the International Conference on Brand Management will take place in Hong Kong for the second time. Jointly organised by Hong Kong Polytechnic University, the Asian Centre ...

  7. Cosmetics retailer needs experienced brand director

    Posted Jul 08th 2006, 12:00am by Elizabeth Horscroft

    ... candidate will have at least 10 years of brand development and management experience gained in the fast moving consumer goods or beauty industries. Solid experience in sourcing and merchandising beauty, cosmetics, personal care and toiletries products is required, with at least five years at management level. To lead a team of several brand managers, executives and administrative staff, ...

  8. Brand-building at a price

    Posted Jul 22nd 2006, 12:00am by Chris Davis

    ... and weaknesses of key service and product attributes. The results enabled management to identify the brand's core equity and optimise its competitive positioning. Bruno Lee, HSBC head of wealth ... and retirement schemes. Wealth management branding strategies were built on key strengths such as a strong performance culture, innovative investment solutions, service reputation and global presence. ...

  9. Build a theme restaurant brand in Asia

    Posted Jan 07th 2006, 12:00am by Elizabeth Horscroft

    ... Elizabeth Horscroft An interesting position is open for a restaurant industry veteran who knows his blueberries from his balance sheet and can manage both people and projects. An international food and beverage chain is hiring a regional business development manager, catering. The person will be accountable for business development and marketing activities. 'With this newly ...

  10. On the subject of brand growth strategies

    Posted Mar 04th 2006, 12:00am by Staff Reporter

    ... as a country of origin for brands and products. According to Dr Eckhardt, brand managers can only control so much of the perception of their brands. They need to be aware of how their country of origin ... published on brandchannel.com, an online exchange about branding, Marieke de Mooij, author of Global Marketing and Advertising: Understanding Cultural Paradoxes, suggests western marketing managers ...




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