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  1. ACBM strengthening brand management

    Posted Dec 09th 2008, 12:00am by Staff Reporter

    ... As think tanks go, the Asian Centre for Brand Management (ACBM) has generated much fanfare in the three years since its inception. The centre was founded in 2005 based on governmental funding. ACBM director Sherriff Luk Ting-kwong said: 'We saw high potential to develop a centre of excellence in brand management, especially regarding the customer perceived value ...

  2. Expanding firm needs 'own brand' manager

    Posted Oct 04th 2008, 12:00am by Carmen Tao

    ... for its global brand. Due to growth across the region, Lagardere Services Asia-Pacific has engaged Links Recruitment to help recruit a regional category manager, speciality. 'This person ... Recruitment managing director. The person will manage an 'own brand' of the company, from product development, design approval and local branding to ensure the product meets legal ...

  3. Lifestyle brand wants a stylish shop manager

    Posted Feb 23rd 2008, 12:00am by Jolene Otremba

    ... service, our shop and our brand,' said general manager Joseph Chui. A degree holder with at least five years of working experience in retail, home furnishing or interior design, plus three ... Jolene Otremba Applicants for this job with an upscale lifestyle brand must uphold the commitment of 'quality lifestyle nourishes great enjoyment'. OVO, established in 2000 ...

  4. What it takes

    Posted Dec 09th 2008, 12:00am by Staff Reporter

    ... director Hung Fook Tong Holdings 'Brands cannot be managed separately from the product and service provided by mid-sized but growing companies. To increase brand value, products should carry ... 'The importance of global brands has increased, is increasing and will increase further. There are three sets of factors which explain why global brands are so important: benefits ...

  5. Position brewing for a coffee brand promoter

    Posted Nov 08th 2008, 12:00am by Jolene Otremba

    ... to become a brand manager. Responsible for establishing the Nespresso brand as the ultimate coffee experience and making it an icon for the perfect cup of coffee in the market, this role needs ... administration is preferred. Candidates with a master's in business administration specialising in marketing would be highly sought after. Candidates with at least five years' brand management ...

  6. Chance to build brand in mainland

    Posted Apr 05th 2008, 12:00am by Jolene Otremba

    ... industry including brand management and buying. Good exposure to the mainland retail market and experience in setting up direct retail, joint venture and franchise outlets is imperative ... is looking for a high-calibre candidate to fill the role of business development director to help expand a men's brand, in the mainland. Camden Rich is a private equity company specialising ...

  7. Council offers plum role for marketing specialists

    Posted Oct 25th 2008, 12:00am by Carmen Tao

    ... Susie Gyopos and Carmen Tao Brand management or marketing specialists are being offered a plum role which requires development effort and data analysis skills. A multidisciplinary organisation established in the 1960s seeks a brand management consultant. The Hong Kong Productivity Council (HKPC) promotes increased productivity and the use of more efficient methods throughout ...

  8. Xdlong's brand emphasises individualism

    Posted Jun 23rd 2008, 12:00am by Staff Reporter

    ... by the Hubei Province Jingzhou City Intermediate People's Court. In order to obtain consistency in its brand image, the company set management and operational guidelines for all of its ... Sports and leisurewear brand Xdlong markets its products under the Xdlong brand name and its sweeping X logo. It uses the Chinese promotional slogan 'Respect Yourself' to market ...

  9. Paris proves the perfect place to learn about top-end brands

    Posted Feb 16th 2008, 12:00am by Jacqueline Tsang

    ... de Empresa Business School (IE) in Madrid, agreed that the reputation and history of Paris rendered it the ideal location for holding IE's Luxury Brand Management course. 'Paris ... that, unlike its three-month exchange programmes, the Luxury Brand Management elective would be a short one-week programme in Paris, arranged through the university's partnership with ESSEC ...

  10. Stores say space favours big brands

    Posted Feb 13th 2008, 12:00am by Yvonne Liu

    ... The complaints were disputed by Leng Yen-thean, a general manager at Times Square, who said international brands did not get higher priority when tenants were selected. 'What we are concerned about ... Yvonne Liu and Fulton Mak Local chain stores say they are being squeezed out of shopping centres in prime districts as landlords choose to lease space to international brands in a bid ...




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