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  1. News - Hong Kong - ART

    French artist JR takes fight against branding to streets of Hong Kong

    Posted Sep 18th 2012, 12:00am by Lana Lam

    ... Lana Lam lana.lam@scmp.com Artist takes fight against branding to the streets French street artist JR has only been in town for a matter of days, but he's already establishing himself as, in his words, an "enemy" of the city. That's not because the 29-year-old is acting against the Hong Kong people, though: his target is the city's ubiquitous brands ...

    http://www.scmp.com/news/hong-kong/article/1039295/french-artist-jr-takes-fight-against-branding-streets-hong-kong
  2. Japanese brand makes overseas call as home market dries up

    Posted Dec 02nd 2011, 12:00am

    ... to analyse customers' skincare needs from afar. A floor manager stands on a podium directing operations. Up to 50,000 calls are fielded a day. Telesales might work in Japan, but the company isn't certain that Hong Kong women will respond the same way. 'In Hong Kong, direct marketing is not successful,' says managing director Ryuichi Ayabe. The company won't disclose ...

    http://www.scmp.com/article/986519/japanese-brand-makes-overseas-call-home-market-dries
  3. Lingerie design manager needed for fresh concepts

    Posted Jul 21st 2007, 12:00am by Elizabeth Horscroft

    ... lingerie brands in the mainland and Hong Kong is seeking an experienced design manager to inject fresh concepts for expansion. A natural leader who is an innovative thinker with excellent management skills and a strong fashion sense will be an asset when co-ordinating brand administration. The candidate will market and source teams to ensure effective product development, from ...

    http://www.scmp.com/article/601223/lingerie-design-manager-needed-fresh-concepts
  4. Ripe time for luxury brand expansion

    Posted Nov 14th 2011, 12:00am

    ... Denise Tsang denise.tsang@scmp.com Retailers are facing heated competition to attract increasingly wealthy mainland shoppers, and luxury watch brands are flocking to open stores in China. US jewellery and watch brand Harry Winston has opened a flagship timepiece store at Elements shopping mall in West Kowloon, while Swiss watchmakers Maurice Lacroix and Zino Davidoff- also ...

    http://www.scmp.com/article/984792/ripe-time-luxury-brand-expansion
  5. Brand-building from the margins

    Posted Nov 12th 2011, 12:00am

    ... After orientation, Le Meridien enrols newly-joined staff members in a brand training programme entitled 'Building World Class Brand' (BWCB). In this programme, staff are trained to deliver the hotel group's brand message to both internal and external guests- hotel guests and associates- through an understanding of five so-called Human Truths: be understood, belong, feel ...

    http://www.scmp.com/article/984545/brand-building-margins
  6. Exchange aims to build top brands

    Posted Jun 21st 2011, 12:00am

    ... financial infrastructure. Noting Asian consumers' growing appetite for branded products, Elke Schoeppl-Jost, chief investment officer and head of equity at BEA Union Investment Management, says ... sights on attracting more international companies to list on the bourse, including some of the most familiar brands. Following last year's successful listing by French cosmetic maker ...

    http://www.scmp.com/article/971206/exchange-aims-build-top-brands
  7. Global brands muscle out local stores

    Posted Jan 19th 2011, 12:00am by Peggy Sito

    ... Peggy Sito Home-grown retailers are fighting a costly war with big global brands to maintain a foothold in Hong Kong's upmarket shopping precincts. The bidding war over rentals ... to acquire prime shop locations,' Ma said. Recent examples included US-based fast fashion retailer FOREVER 21 taking up space formerly occupied by local brand Giordano in Capitol Centre ...

    http://www.scmp.com/article/736094/global-brands-muscle-out-local-stores
  8. Marketing communications manager

    Posted Jul 09th 2010, 12:00am by Staff Reporter

    ... corporate strategies and branding standards to maximise the hotels exposure. The successful candidate will be expected to develop, implement, monitor and evaluate the hotel's marketing ... Exceptional problem solvers with solid PR, project management and writing skills, and strong media connections are welcome to apply. Hyatt Regency Hong Kong, Tsim Sha Tsui is situated in the heart ...

    http://www.scmp.com/article/719247/marketing-communications-manager
  9. Film fest bid to revive HK brand

    Posted May 25th 2010, 12:00am by Vivienne Chow

    ... soundtrack. Some of the violent scenes and others related to supernatural subjects managed to pass the mainland censors. Films by young directors, including Eye in the Sky by Yau Nai-hoi and Magic Boy ... that by showing these classics, the brand of Hong Kong cinema could be re-established among audiences in the region. With more than 100 million people in the Guangdong area, and more than 70 per cent ...

    http://www.scmp.com/article/715263/film-fest-bid-revive-hk-brand
  10. Brand story: Toni & Guy

    Posted Apr 01st 2008, 12:00am by Susan Schwartz

    ... and the products are now available in more than 30 countries. Toni masterminds the commercial side, while the creative side is run by his daughter Sacha. Business development manager Gregory De Bock ... giving separation and definition), Straight (sleek and glossy finish) and Curl (for defined curls to combat frizz). Anything else? The brand sponsors London Fashion Week and has also created many ...

    http://www.scmp.com/article/632152/brand-story-toni-guy

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