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  • July 10, 2014
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Results 1 - 10 of 1908 for brand management

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  1. Japanese brand makes overseas call as home market dries up

    Posted Dec 02nd 2011, 12:00am

    ... to analyse customers' skincare needs from afar. A floor manager stands on a podium directing operations. Up to 50,000 calls are fielded a day. Telesales might work in Japan, but the company isn't certain that Hong Kong women will respond the same way. 'In Hong Kong, direct marketing is not successful,' says managing director Ryuichi Ayabe. The company won't disclose ...

  2. Ripe time for luxury brand expansion

    Posted Nov 14th 2011, 12:00am

    ... Denise Tsang denise.tsang@scmp.com Retailers are facing heated competition to attract increasingly wealthy mainland shoppers, and luxury watch brands are flocking to open stores in China. US jewellery and watch brand Harry Winston has opened a flagship timepiece store at Elements shopping mall in West Kowloon, while Swiss watchmakers Maurice Lacroix and Zino Davidoff- also ...

  3. Top brands want best employer label

    Posted Apr 18th 2007, 12:00am by Caitlin Wong

    ... Caitlin Wong McDonald's (ranked ninth in the survey) and American Express (ranked 10th) strive to be leading brands and be recognised among Hong Kong's best employers. Susanna Li ... said the introduction of improved staff management measures two years ago had clearly made a difference. 'We are committed to our staff and we want the public to see and feel this,' ...

  4. Beauty brand to raise profile

    Posted Feb 18th 2006, 12:00am by Sheryl Sze

    ... China, said: 'We have a lot of opportunities. If we find [people], we have a place for them.' Jackson Zhang, general manager of L'Oreal Paris brand at L'Oreal China said ... operations require product managers, senior product managers, group managers and marketing managers- all of them to be based in Shanghai. They should have about four years' experience ...

  5. Brand recognition

    Posted Jan 22nd 2009, 12:00am by Sarah Monks

    ... review of Brand Hong Kong is, for some, about slaying the hapless 'flying dragon' which has been the city's logo since 2001. For others, it is about revisiting whether the slogan ... of people to understand or at least think about what we stand for and what we aspire to be, that is a very good outcome of this branding exercise.' The task of revitalising the city's ...

  6. Comment - Insight & Opinion

    Planned joint maritime security exercise shows Asean can lead

    Posted Mar 24th 2014, 06:35pm by MARK VALENCIA

    ... suspicions sends a signal that Asean can overcome national differences, remain unified and manage its own security affairs- at least in the strait. It is a wise choice of location; any exercise ... politically, members must overcome or at least paper over significant differences not just in managing the security of the strait, but on broader security issues. Although something could still derail ...

  7. Building own brands the big test for watchmakers

    Posted Sep 01st 2006, 12:00am by Scarlet Ma

    ... Reports by Scarlet Ma HONG KONG IS the world's second-largest exporter of watches, but few companies are in the original design and original brand manufacturing business. Most ... brands but, in 2000, creative director Roger Khemlani decided it was time for a change. 'We stopped our OEM business,' Mr Khemlani said. 'We decided to launch products under our ...

  8. Centre encourages firms to stamp their brand on world

    Posted Nov 18th 2004, 12:00am by Michael Taylor

    ... products to be marketed under another company brand. Makers in Hong Kong and other parts of Asia traditionally manufacture products designed by other companies, which sell them under their own ... name as they can leverage the marketing prowess of multinational brands without taking on the expenses or the risks involved in developing their own brands. Meanwhile, another acronym has ...

  9. Hong Kong firms need to hone their global vision

    Posted Dec 09th 2008, 12:00am by Staff Reporter

    ... themselves relevant to the global marketplace. Hong Kong could play a larger role in promoting good brand management practices on a wider stage. For example, homegrown brands such as HSBC, Cathay ... by the fact that The Hong Kong Polytechnic University's Asian Centre for Brand Management has many scholars and researchers that are as committed to brand development as the private sector is. ...

  10. Online giants fall in survey of top Hong Kong brands

    Posted Jul 04th 2011, 12:00am

    ... Lana Lam lana.lam@scmp.com Three of the biggest names in the world- Google, Yahoo and Facebook- fell in brand recognition rankings in Hong Kong this year, a survey published today has found. The rankings, released by marketing trade magazine Campaign, identified the top 1,000 brands in the Asia-Pacific region, with a further breakdown according to the 10 countries surveyed. ...




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