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  1. Mainland brands join Apple in top 100

    Posted May 23rd 2012, 12:00am

    ... Bien Perez bien.perez@scmp.com Technology giant Apple is the world's most valuable brand for the second consecutive year, while China Mobile led 13 mainland brands that made it to this year's global top 100. The seventh edition of research company Millward Brown's annual 'BrandZ' study of the most valuable brands, which was published yesterday, estimated ...

    http://www.scmp.com/article/1001760/mainland-brands-join-apple-top-100
  2. Brands spend HK$36b to lift sales

    Posted Feb 01st 2012, 12:00am

    ... cent to HK$2.78 billion. SK-II, a Procter & Gamble brand, invested HK$252.78 million in campaigns last year to lead its sector and jump to No 3 from tenth place in 2010 in the overall ...

    http://www.scmp.com/article/991410/brands-spend-hk36b-lift-sales
  3. HK's brand should be more than feel-good propaganda

    Posted Apr 10th 2010, 12:00am by Staff Reporter

    ... picture of the government's efforts to promote Hong Kong. This comes more than a year after you reported that the government was reviewing Brand Hong Kong ('Brand recognition', ... city' slogan. Financial Secretary John Tsang Chun-wah offered the following logic: 'Brand Hong Kong is the city brand of Hong Kong people and what they think about their own city ...

    http://www.scmp.com/article/711026/hks-brand-should-be-more-feel-good-propaganda
  4. Drop this dragon dance to brand Hong Kong

    Posted Mar 30th 2010, 12:00am by Staff Reporter

    ... The key to a successful branding strategy is consistency. Nike, Coca-Cola and countless other companies have shown this, regardless of their advertising campaigns. It is a point that Hong ... the flying dragon logo has been meddled with. Hong Kong has traditionally been the Pearl of the Orient, but that term was considered old-fashioned when branding became a trend for cities ...

    http://www.scmp.com/article/710083/drop-dragon-dance-brand-hong-kong
  5. Brands win favour as spending power grows

    Posted Sep 18th 2009, 12:00am by Denise Tsang

    ... Denise Tsang China Mobile, QQ messaging and Master Kong instant noodles are favourites among mainland consumers, but brand loyalty is being challenged amid rising affluence. These are the findings of the inaugural twice-a-year China Brand Index survey conducted by brokerage CLSA that will attempt to follow the market opportunities opening up consumer brands in the world's ...

    http://www.scmp.com/article/692852/brands-win-favour-spending-power-grows
  6. First HK brand expo in Guangzhou next week

    Posted Mar 07th 2009, 12:00am by Chloe Lai

    ... Chloe Lai in Guangzhou The first Hong Kong brand expo in Guangzhou will open on Wednesday to promote the city's products to consumers in southern China. The four-day product fair was organised to help Hong Kong firms open up the mainland market, Trade Development Council assistant executive director Benjamin Chau Kai-leung said. About 250 Hong Kong brands whose products range ...

    http://www.scmp.com/article/672397/first-hk-brand-expo-guangzhou-next-week
  7. When branding Hong Kong we should not lose what makes us unique

    Posted Oct 12th 2008, 12:00am by Staff Reporter

    ... When Brand Hong Kong was launched in 2001, the then chief secretary Donald Tsang Yam-kuen said the flying dragon motif would help establish Hong Kong as Asia's premier city. The government has launched a series of initiatives aimed at revitalising the brand in the face of changes locally and in the macro-environment. The review is not about keeping or changing the dragon, ...

    http://www.scmp.com/article/655949/when-branding-hong-kong-we-should-not-lose-what-makes-us-unique
  8. Co-branded credit card adds value for shoppers

    Posted Aug 03rd 2007, 12:00am by Tim Metcalfe

    ... Tim Metcalfe Credit cards go hand in hand with shopping, but MegaBox is the first mall in Hong Kong to launch a co-branded card with a bank. In partnership with Hang Seng Bank, the Hang ... co-branded card programme adds further value to our array of shopping, entertainment, dining and cultural delights. 'We are confident that we can create and sustain new business flows ...

    http://www.scmp.com/article/602738/co-branded-credit-card-adds-value-shoppers
  9. Group pushes for new 'Brand HK' publicity drive

    Posted Jan 16th 2007, 12:00am by Klaudia Lee

    ... group on trade and business suggested yesterday. As part of the government's action plan in response to the mainland's 11th five-year plan, the group suggests a high-level 'Brand ... level, we think we have to create a 'Brand Hong Kong'. 'It is not a new concept, but we have to continue developing and making use of it,' said Victor Fung Kwok-king, convenor ...

    http://www.scmp.com/article/578845/group-pushes-new-brand-hk-publicity-drive
  10. HK's branding is incoherent, says image guru

    Posted Oct 25th 2003, 12:00am by Staff Reporter

    ... Top local image guru Henry Steiner yesterday warned that Hong Kong desperately needed to find a consistent face after years of branding 'buffoonery'. Using Nazi and Mao-era images to illustrate a speech at the Foreign Correspondents' Club, Mr Steiner said Hong Kong had presented an incoherent message at home and internationally. Highlighting a string of failed ...

    http://www.scmp.com/article/432304/hks-branding-incoherent-says-image-guru

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