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  1. Comment - Insight & Opinion

    CCTV exposé on Sinopec hints at changing times

    Posted Sep 28th 2012, 12:00am

    ... Unsurprisingly, authorities are under pressure to not always put the economy ahead of all else. The sight of officials standing up to a monolith like Sinopec is inspiring. CCTV has to be applauded ...

  2. Liquor firms lead way in race for cctv advert slots

    Posted Nov 10th 2011, 12:00am

    ... despite new restrictions on alcohol advertising coming into effect next year. The total value of auctioned and pre-sold advertising on CCTV next year hit a record of 14.26 billion yuan (HK$17.46 billion), up 12.5 per cent. The auction in Beijing on Tuesday itself raised 12.25 billion yuan. The CCTV advertising auction is seen as a gauge of corporate spending power and analysts view ...

  3. CCTV plans four foreign channels

    Posted Jun 02nd 2004, 12:00am by Staff Reporter

    ... It planned to launch French and Spanish-language channels in October. CCTV did not expect high returns from the channels but viewed them as a brand-building exercise. The firm is estimated to have brought in revenue of more than 80 billion yuan last year, up from 70 billion yuan in 2002, thanks to growing advertising spending by mobile-phone operators and food manufacturers. CCTV has 12 ...

  4. Games lift CCTV ad sales by 12pc

    Posted Nov 19th 2007, 12:00am by Raymond Li

    ... Raymond Li The sales of prime-time advertising slots for CCTV have jumped by 12 per cent year on year to 8.03 billion yuan, fuelled by an Olympic frenzy and a booming economy. The annual ... joined the fray. However, financial institutions are most prominent in this year's auction for highly sought-after slots from the 7pm news to the end of TV dramas at 10pm on CCTV 1 and 8. ...

  5. CCTV programme forces Focus Media to impose phone spam ban

    Posted Mar 25th 2008, 12:00am by Sherman So

    ... Sherman So Focus Media Holding, the mainland's largest outdoor media company, said it would stop sending mobile spam advertisements after a China Central Television (CCTV) programme ... a user's consent, it would take action, including firing the employee. State-owned CCTV broadcast a consumer protection programme on March 15 that claimed Focus Media held personal information ...

  6. CCTV slashes advertising slots

    Posted Oct 10th 2003, 12:00am by Staff Reporter

    ... Bidding war looms as broadcaster seeks to safeguard market-leading position Chinese Central Television (CCTV) is hoping to spark a bidding war at its next auction after slashing its ... on the four commercials during the hour. If [advertisers] think it is worthy, they will be willing to offer a higher price when bidding for the limited slots,' a CCTV spokeswoman said. Industry ...

  7. CCTV to operate 24 more pay channels

    Posted Oct 31st 2003, 12:00am by Staff Reporter

    ... Sidney Luk China Chinese Television (CCTV) plans to expand its six-channel pay-television line-up by 24 channels in the next two months providing a mix of domestic and foreign programming. ... of the fee-based services. 'Many TV firms, listed companies and content providers had expressed interest in our pay-television operation,' CCTV vice-president Zhang Changming yesterday told ...

  8. Real-estate curbs stall building of CCTV headquarters

    Posted Jun 03rd 2004, 12:00am by Elaine Chan

    ... construction,' an official at the construction site said. On CCTV's website, the broadcaster said the project received 'in principle' agreement from the State Council in January 2002. ... In Beijing's Chaoyang district, where CCTV hopes to build, office rents were US$23.60 per sq m in the first quarter of this year, according to DTZ Debenham Tie Leung. That compared with $34.50 a sq ...

  9. CCTV faces penalties over claims in adverts

    Posted Aug 17th 2006, 12:00am by Freda Wan

    ... Freda Wang China's official broadcaster could face penalties if a Beijing regulator finds that dozens of commercials that went to air last month on CCTV contravene the city's ... by the Beijing Industry and Commerce Bureau's Advertising Department, the agency with the power to mete out punishment. 'If these advertisements are confirmed as illegal, CCTV ...

  10. P&G banks on CCTV for wide coverage

    Posted Dec 21st 2004, 12:00am by Nick Gentle

    ... on CCTV, says Alfonso de Dios, head of media for P&G Greater China. 'The growth of our business has mirrored the growth of CCTV's,' Mr de Dios said. 'As our brands grow, CCTV gives us the broad and deep national coverage we're looking for.' Mr de Dios said P&G wanted to develop its market in central and western China and consolidate along ...




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