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  • October 25, 2014
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  1. CCTV programme forces Focus Media to impose phone spam ban

    Posted Mar 25th 2008, 12:00am by Sherman So

    ... Sherman So Focus Media Holding, the mainland's largest outdoor media company, said it would stop sending mobile spam advertisements after a China Central Television (CCTV) programme ... a user's consent, it would take action, including firing the employee. State-owned CCTV broadcast a consumer protection programme on March 15 that claimed Focus Media held personal information ...

  2. CCTV slashes advertising slots

    Posted Oct 10th 2003, 12:00am by Staff Reporter

    ... Bidding war looms as broadcaster seeks to safeguard market-leading position Chinese Central Television (CCTV) is hoping to spark a bidding war at its next auction after slashing its ... on the four commercials during the hour. If [advertisers] think it is worthy, they will be willing to offer a higher price when bidding for the limited slots,' a CCTV spokeswoman said. Industry ...

  3. CCTV faces penalties over claims in adverts

    Posted Aug 17th 2006, 12:00am by Freda Wan

    ... Freda Wang China's official broadcaster could face penalties if a Beijing regulator finds that dozens of commercials that went to air last month on CCTV contravene the city's ... by the Beijing Industry and Commerce Bureau's Advertising Department, the agency with the power to mete out punishment. 'If these advertisements are confirmed as illegal, CCTV ...

  4. Ad costs tipped to soar in prime time

    Posted Nov 15th 2003, 12:00am by Nailene Chou

    ... Nailene Chou Wiest in Beijing Records will be set next week at the 10th annual auction of prime-time advertising slots on nationwide broadcaster CCTV, reflecting the strong economy ... if a company was distributing its products to 35 or more cities, it would make sense to advertise on CCTV. In recent years companies have tended to advertise with local broadcasters to achieve ...

  5. Broadcast sends ad revenue sky high

    Posted Oct 13th 2005, 12:00am by Staff Reporter

    ... during the exclusive broadcast. The state-run station is understood to have sold all the advertising space on four of its channels by Tuesday. A source in the CCTV advertising department ... The coverage is seen within CCTV as being of a highly sensitive nature and a 'duty of political importance'. 'No details regarding the advertising can be disclosed. You can just watch ...

  6. 'Italian' fashion is from closer to home

    Posted Mar 27th 2011, 12:00am by Raymond Li

    ... The CCTV report highlighted shady marketing strategies used by many mainland businesses to project their made-in-China products as international names. Analysts said the popularity of such products ... it was an Italian fashion house, have opened more than 40 outlets in upmarket department stores in major mainland cities- including at least four in Beijing. However, CCTV tracked the company that owns ...

  7. Focus Media linked to mobile spam deluge

    Posted Mar 17th 2008, 12:00am by Staff Reporter

    ... (CCTV) said on Saturday Focus Media held personal information on about half of the country's five million mobile-phone users. 'A computer connected to a messaging machine is able to send out about 600 short messages per hour. Focus Media [using several of those machines] is sending about 200 million short messages to mobile users each day,' a CCTV report said. ...

  8. SinoMedia plans to expand new media business

    Posted Dec 19th 2011, 12:00am

    ... and selling advertising slots on CCTV, according to its annual report last year. 'We will consider both acquiring operating companies and investing to start our own,' said chairman Chen Xin. ... said. SinoMedia, which mainly sells advertising slots for seven CCTV channels- including its news and special report programmes- invested in two mobile video and mobile television firms ...

  9. Advertisers cautiously optimistic about 2009

    Posted Nov 25th 2008, 12:00am by Sherman So

    ... overall advertisement spending in the country next year. Every year on November 18 at 8.18am, CCTV, the dominant television station on the mainland, holds an auction for prime-time advertising ... year. This year, after 14 hours of bidding, CCTV collected 9.26 billion yuan (HK$10.5 billion) for prime-time advertisements next year, up 15.4 per cent from a year earlier. 'This ...

  10. China hits out at designer brands in quality row

    Posted Apr 11th 2011, 12:00am

    ... Television reported yesterday, citing findings of the test. Other renowned brands named and shamed by CCTV's Weekly Quality Report programme include G2000 and Kwun Kee Tailor from Hong Kong, ... also failed to retain their colours when washed, CCTV reported. None of the brand names concerned responded yesterday to e-mails and phone calls for comment. The report did not say how ...




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