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  • November 29, 2014
  • Last updated: 6:37am
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  1. Business - Companies - MEDIA

    Bright ad ideas lost in multimedia gaps

    Posted Dec 16th 2013, 04:28am by Anita Lam

    ... agency pitched an idea to the Standard Chartered marathon that would have allowed runners to receive timely greetings, advice or even promotions from friends, retailers and the organiser along ... a network that could allow real-time communication to tens of thousands of people. While the combination of digital, mobile, social media network and outdoor ads greatly enhanced the impact ...

  2. Business - Economy - RETAILING

    Stores forecast Lunar New Year sales boost

    Posted Feb 01st 2013, 12:00am by Anita Lam

    ... and February could go up by between 12 and 13 per cent in dollar terms. "The coming week will be a prime shopping time for local residents and mainland visitors ahead of the Lunar New Year, ... on the first work day after the holiday this year, it is expected sales of flowers and candies will be boosted further." Mak said florists' business could dip as much as 50 per cent when ...



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