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  1. Mainland advert market bucks global trend with 13.5pc growth

    Posted Jan 26th 2010, 12:00am by Staff Reporter

    ... and Yili ramped up their marketing efforts a year after the melamine milk scandal, increasing their advertising spending by 77 per cent and 99 per cent, respectively. Television continues ... Isabella Steger The mainland advertising market grew 13.5 per cent last year, thanks to robust domestic demand in sharp contrast to the battering suffered by the media industry around ...

  2. Cosmetics firms help give ad spending a healthy glow in first half

    Posted Jul 27th 2012, 12:00am

    ... for milk powder led Abbott Laboratories, Mead Johnson and Friso- Hong Kong's three most popular brands- to invest a combined HK$311.6 million in advertising during the first half. ... Bien Perez bien.perez@scmp.com Advertising spending in Hong Kong climbed to a new high in the first half of this year, driven by major campaigns in the cosmetics, pharmaceuticals, ...

  3. Baidu tempers chase for profits

    Posted Oct 01st 2009, 12:00am by Martin Zhou

    ... charged by the search engine. Those revelations came only months after the firm was accused of helping domestic baby formula maker Sanlu cover up a tainted milk powder scandal which led ... act on advertising and promised stricter business discipline. Baidu has since launched a corporate social responsibility charm offensive, including the launch of an online search service ...

  4. Growth in newspaper advertising predicted

    Posted Jun 13th 2012, 12:00am

    ... Sophie Yu sophie.yu@scmp.com Newspaper and television advertising will grow strongly in Hong Kong through to 2016, PricewaterhouseCoopers said yesterday. The global consultancy said surging numbers of consumers using smartphones and other mobile devices will also increase opportunities for digital delivery of content and advertising. It forecast in a report that while Hong ...

  5. Advertising spending rebounds in May

    Posted Jun 23rd 2012, 12:00am

    ... Bien Perez bien.perez@scmp.com Hong Kong's advertising market rebounded last month after a slowdown in April. Major campaigns for 4G wireless network services and new mobile devices helped boost spending on newspapers and television. Total advertising expenditure last month reached a record HK$3.46 billion, up from HK$3.09 billion in April and HK$2.99 billion a year earlier, ...

  6. Firms put brakes on April advertising costs

    Posted May 25th 2012, 12:00am

    ... Bien Perez bien.perez@scmp.com After notching up record-high spending in the first three months of the year, advertising in Hong Kong slowed down in April due to reduced campaigns in banking and other large industries. Advertising expenditure last month reached HK$3 billion, up from HK$2.8 billion a year earlier, but down from HK$3.25 billion in March, according to estimates ...

  7. Internet abuzz with 'anti-locust' front-page ad drive

    Posted Jan 26th 2012, 12:00am

    ... visitors from across the border. Members of the Hong Kong Golden Forum raised HK$40,000 in five days to fund the advertisement in Apple Daily. The biggest individual contributor gave HK$6,000. ... resources. Many of the proposed designs for the advertisement contain a picture of the insect. Some refer to what internet users call the 'unacceptable behaviour' of mainland visitors. ...

  8. Business - Companies - TECHNOLOGY

    Yahoo chief fails to unravel Microsoft advert deal

    Posted May 09th 2013, 12:00am by BLOOM

    ... Bloomberg in San Francisco Yahoo chief fails to unravel Microsoft advert deal Yahoo chief executive Marissa Mayer has attempted unsuccessfully to unravel a 10-year search-advertising pact with Microsoft in favour of a deal with Google, people familiar with the matter said. Mayer began the effort to end the agreement soon after becoming Yahoo chief in July, and she has met with resistance ...

  9. Business - Companies - Google

    Google shares soar past US$1,000 on strong earnings

    Posted Oct 19th 2013, 03:25pm by Agence France-Presse in New York

    ... Agence France-Presse in New York Surge in stock price of internet giant Google, up 13.8 per cent on Friday, pushes S&P 500 to record highs Shares in internet search and advertising ... presence in the mobile sector while advertising earnings rose all around, with particular help from Google’s YouTube website. Advertising volume growth accelerated to 26 per cent year-on-year, ...

  10. Baidu corners market in online advertising

    Posted Jun 10th 2011, 12:00am

    ... Sophie Yu sophie.yu@scmp.com Search engine Baidu seized more than a quarter of the mainland's online advertising market in the first quarter, according to an industry report released yesterday. Enfodesk, an industrial data base compiled by research firm Analysys International, listed the top three online advertising operators as Baidu, Alibaba and Google China. They respectively ...




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