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  • September 23, 2014
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  1. Brands spend HK$36b to lift sales

    Posted Feb 01st 2012, 12:00am

    ... with campaigns worth HK$215.94 million last year after it increased its budget to promote baby milk products. That pushed it to No 7 among the city's top advertisers this year from No 41 in 2010. ... Bien Perez bien.perez@scmp.com Advertising spending in Hong Kong reached a record HK$36.03 billion last year, driven by the continued growth of marketing campaigns in the banking, ...

  2. Firms put brakes on April advertising costs

    Posted May 25th 2012, 12:00am

    ... Bien Perez bien.perez@scmp.com After notching up record-high spending in the first three months of the year, advertising in Hong Kong slowed down in April due to reduced campaigns in banking and other large industries. Advertising expenditure last month reached HK$3 billion, up from HK$2.8 billion a year earlier, but down from HK$3.25 billion in March, according to estimates ...

  3. ...with winning formula for work-life balance

    Posted Oct 22nd 2011, 12:00am

    ... Wong Yat-hei The Hong Kong Institute of Certified Public Accountants (HKICPA) Career Forum once again provided students with a chance to quiz accounting-industry practitioners about the minutiae of their professional life. Among the more widely discussed ...

  4. HSBC leads the rebound in Hong Kong advertising

    Posted Nov 11th 2003, 12:00am by Staff Reporter

    ... HSBC, the world's second-largest bank by market capitalisation, was Hong Kong's top advertiser last month, spending about $20 million promoting its retail and corporate services as the economy recovers. The bank boosted its advertising expenditure 29.08 per cent last month. Advertising spending as a whole rose 17.22 per cent to $1.34 billion from $1.14 billion last year, media ...

  5. Advertising spending hits $4b

    Posted May 17th 2006, 12:00am by Staff Reporter

    ... Frederick Yeung Companies are holding on to their budgets in anticipation of opportunities arising from the football World Cup Advertising spending rose 8.2 per cent last month compared with April last year, as lenders HSBC and Bank of China (Hong Kong) launched brand-building campaigns. Advertising expenditure in Hong Kong reached $4.02 billion last month from $3.72 billion a year ...

  6. Ad spending up, but big budget for painkiller a sign of the times

    Posted Apr 30th 2011, 12:00am

    ... Bien Perez There may be no better proof that Hong Kong people are an acutely stressed-out lot than a surge in advertising for Panadol. Advertising spending for Panadol, the popular ... research firm admanGo. 'This is the first time for Panadol, a brand with [pharmaceutical firm] GlaxoSmithKline, to be a top-10 advertiser,' Jennifer Ma, the director of sales ...

  7. Tang will stick to steady-as-she-goes formula

    Posted Mar 10th 2004, 12:00am by Chris Yeung

    ... policy address the public deserved a breather after years of major policy changes, and Mr Tang will stick to that steady-as-she-goes formula. However, he is expected to say he intends later ...

  8. A formula for financial heartache

    Posted May 18th 2006, 12:00am by Alex Lo

    ... in primary school are already taught the simplified formula for calculating compound interest. Unfortunately, however, it is taught as part of a mathematics curriculum, rather than investment education. So the most important mathematical formula in the life of most people goes to waste. There is an old adage that says people who understand compound interest collect it, while those who ...

  9. Portfolio takes off with a win-win formula

    Posted Feb 21st 2006, 12:00am by Louis Beckerling

    ... managers, Mr Wen plans to stick to a winning formula, although this might come at the price of underperforming competitors in the short term. 'It is always good to have markets rising. But we ...

  10. Small players go for quality

    Posted Apr 22nd 2012, 12:00am

    ... at. As a formula, it may not be flashy, but it certainly meets the needs of investors who have at least US$1 million to salt away and little desire to put their risk appetite to the test. ... advertising budgets and slick PR. More than most, the sector is still built on strong relationships and personal referrals. As a result, reputation, long-term performance, and having the right people ...




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