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  • October 22, 2014
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  1. Business - Companies - ADVERTISING

    Brands invest HK$40 billion in campaigns to boost sales

    Posted Jan 31st 2013, 12:00am by BIEN PEREZ

    ... 76 per cent year on year to HK$120 million. The iPhone and iPad maker is not known for large campaigns in Hong Kong but needed to splurge last year to support the introduction of advanced new devices like the iPhone 5 and the iPad mini, and the opening of new Apple Stores in Kowloon Tong and Causeway Bay. While online and mobile advertising made some modest gains last year, most brands ...



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