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  1. Corporation aims to be a world-class champion

    Posted Nov 08th 2005, 12:00am by Andrea Li

    ... Andrea Li The MTR Corporation is aiming to capitalise on the potential of advertising. 'We have revamped our advertising format and diversified our mix of retail shops to make them more attractive and give customers a bigger choice from Starbucks to cosmetics,' said chief executive Chow Chung-kong. As part of its improved marketing campaign, the corporation is trying ...

    http://www.scmp.com/node/523961

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