Abercromby’s quietly confident for booming Melbourne market
Backed by a small but highly skilled and experienced team of property specialists, Abercromby’s has built a reputation for arranging the sale of Melbourne’s most desirable locations
Real estate is an industry that often seems wed to the notion that “he who makes the most noise wins”. But an elite Melbourne agency is defying this trend by continuing to deliver extraordinary sales while staying deliberately discreet.
Abercromby’s Real Estate is the agency of choice for discerning locals, expatriates and international buyers seeking to transact significant Melbourne property away from the spotlight. Almost 84 per cent of the firm’s business is by referrals, including an increasing number of foreign investors seeking access into the world’s most liveable city. With agents fluent in Putonghua and Cantonese, Abercromby’s conducts private meetings worldwide and serves as a personal fitting guide for Australian expatriates and Chinese and Asian buyers.
“We regularly travel to mainland China, Hong Kong, Singapore and London to sit down with clients in their own environment,” says director Jock Langley. “When you respect someone’s time and privacy, it builds trust and transparency. It has allowed us the privilege of being invited to represent the kind of property and people that make for extraordinary opportunities.”
Abercromby’s is preparing to unveil several campaigns, certain to continue its outstanding run for Melbourne’s prestige market. Among them is an unrivalled six-dwelling gated community on
a 5,000-square-metre block in blue chip Toorak. The agency has also been appointed to the exclusive Residences at 85 Spring Street overlooking Fitzroy Gardens and Parliament House. These properties sit in the legacy bracket and vendors wish to attract buyers who like to acquire rare and significant property.
Launched 14 years ago, Abercromby’s was the first to introduce the private auction where leading homes are offered to a gathering of only pre-approved bidders. Though ultra discreet, these events deliver valuable results.
Langley and fellow director Andrew Harlock, however, would rather not discuss any recent sales, deferring instead to the benefits of the strategy.
“Property excels when you put it in front of the right people,” Harlock says. “It takes time and discretion but the results continue to speak for themselves.”