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Australia & New Zealand Business Report 2017

Presented by

Discovery Reports

Legendary winemaker McWilliam’s exports finest wines to Asian tables

Core brands include the powerhouse McWilliam’s; Mount Pleasant, a premium estate-based brand from Hunter Valley; and Evans & Tate, a Western Australian brand acquired in 2007

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

When Irish immigrant Samuel McWilliam planted the first grapevine in Corowa town, New South Wales, in 1877, he founded an iconic family winery that would flourish over a century – paving the way for Australia’s wine industry today.

Like fine wine that improves with age, McWilliam’s Wines Group carries a long tradition of wine-making excellence honed over six generations. From developing the technology that made the production of table wines in the hot Riverina region possible, to introducing grape varieties unknown to New South Wales, the winemaker pioneered viticultural ventures that helped Australia’s wine industry grow.

“We pride ourselves in the quality and innovation gained over our 140-year journey in this industry,” says Jeff McWilliam, CEO. “We’ve had time to experiment and invest in technologies and methodologies that improve production based on a thorough understanding of wine. As a wholly owned family business, that library of knowledge is honed over generations.”

Sourcing fruit from premium vineyards across New South Wales, including the Riverina, Hilltops, Tumbarumba, Canberra and Orange, McWilliam’s award-winning range of warm- and cool-climate wines balance elegance and power. Core brands include the flagship powerhouse brand McWilliam’s; Mount Pleasant, a premium estate-based brand from Hunter Valley; and Evans & Tate, a Western Australian brand acquired by McWilliam’s in 2007 and launched on the Alibaba-operated Chinese e-commerce platform tmall.com this year.

With wine culture on the rise in China and the Asia-Pacific, McWilliam’s Wines has established itself as one of the region’s most trusted brands. McWilliam’s Wines has been present in China over the past 25 years and exports wines to Cambodia, Hong Kong, Indonesia, India, Japan, Malaysia, Singapore, Taiwan and Thailand.

“Trust and relationship-building are most important to us, and we don’t compromise our authenticity for commercial gain,” McWilliam says. “We look for long-term commitments with like-minded partners willing to invest in building sustainable brands. We’ve demonstrated this through our vineyard partnership with CK Life Sciences in Australia and our Citibank Dining Programme expansion into Hong Kong and Taiwan.”

mcwilliams.com.au