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Australia & New Zealand Business Report 2017

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Discovery Reports

Far East Consortium uses Asian mindset to develop high-rise properties

FEC’s latest development, the West Side Place in Melbourne, will feature four striking towers with the tallest extending to 81 storeys, a central laneway, two new arcades, more than 3,000 square metres of retail section, and a network of garden and leisure spaces

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

When David Chiu came to Australia and established a subsidiary for Far East Consortium (FEC), the chairman of the international real estate company introduced a global mindset into the local property scene.

The result was a pioneering wave of high-rise residential and entertainment developments that quickly won the hearts of locals and foreigners.

FEC commenced operation in Australia in the mid 1990’s and kick-started a phenomenon called downtown living with the construction of Rockmans Regency Towers, then the largest downtown development in Australia and the first high-rise in Melbourne.

“Our vision is to take the concept of ‘vertical communities’ to a new level and deliver a precinct that will be a self-sustaining community where all the everyday services, amenities and facilities a person might need will be contained within that development,” says Craig Williams, executive director of FEC Australia.

FEC’s latest development, the West Side Place in Melbourne, brings this vision to life again. Located downtown next to the Southern Cross station, this luxury development will feature four striking towers with the tallest extending to 81 storeys, a central laneway, two new arcades, more than 3,000 square metres of retail section, and a network of garden and leisure spaces.

The highlight, however, is the 250-room Ritz-Carlton hotel with its sky check-in at level 79 offering breathtaking views of Melbourne. Residents can also expect exclusive facilities including pools, gymnasiums, lounges, dining rooms, private kitchens, a club lounge, karaoke room, mahjong room, virtual golf, cinema, libraries, function spaces, yoga and Pilates spaces and more.

“Buyers are increasingly seeking a combination of convenience and luxury when purchasing an apartment, and they are particularly interested in the benefits of hotel-style amenities and services that come along with mixed-use master-planned precincts,” Williams says. “We have a land bank that is second to none across Perth, Melbourne, Sydney, the Gold Coast and Brisbane that will offer ‘vertical communities’ to both local and international purchasers interested in something unique.”

www.fareast.net.au