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Australia & New Zealand Business Report 2017

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Discovery Reports

Rhima enables key industries to maintain highest standards of hygiene

Leveraging more than 50 years’ expertise and proprietary knowledge in washing systems, Rhima delivers reliable equipment and efficient service and technical support

PUBLISHED : Friday, 22 September, 2017, 5:15pm
UPDATED : Friday, 22 September, 2017, 5:15pm

Scouting for opportunities to share valuable service in Asia, leading equipment washing system specialist Rhima Australia is strengthening its presence in the region. The family-owned company offers innovative washing solutions across a wide range of applications, with a focus on the hospitality, industrial and health care sectors.

“We specialise in equipment washing systems for businesses, industries, and environments where impeccable hygiene and cleanliness are essential,” says Michael Vandertop, managing director. Leveraging more than 50 years’ expertise and proprietary knowledge in washing systems, Rhima stands by its commitment to deliver reliable equipment and efficient service and technical support.

“If you buy from us, you buy more than a machine. You buy all the knowledge, the expertise, all the experience that comes behind it,” Vandertop says. “The capital cost of the machine is maybe 5 per cent of the operational cost of cleaning, which is irrelevant. What is more important is the running cost of a machine, the money it saves and the efficiency it gives.”

While the Hazard Analysis and Critical Control Point-based blueprint for food safety is an undeniable part of the food manufacturing industry, cleaning is often regarded as a side effect of a production process rather than being an integral part of it. “The fact is, ineffective cleaning practices can be very costly to a company’s reputation and bottom line,” Vandertop says.

Claiming that 90 per cent of its sales comes from word-of-mouth, Rhima is focused on establishing a solid presence in the market. Rhima’s recent engagements in Asia include installing a machine in a laboratory in China and in a big bakery in the Philippines. It will install a machine later this year in a chocolate factory in Sri Lanka.

Reaching out to customers through its Singapore office and by participating in trade fairs, Rhima is dedicated to understanding its clients in the region so it can better tailor its services and offerings.

www.rhima.com.au