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Benelux Country Report 2016

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Discovery Reports

Ausnutria Dairy expands range from infant milk to health foods for all growing children and adults

Hong Kong-based Ausnutria Dairy and wholly-owned Dutch subsidiary Ausnutria Hyproca are expanding their infant formula range in mainland China with new health-food products for all age groups.

PUBLISHED : Monday, 21 November, 2016, 12:03pm
UPDATED : Monday, 21 November, 2016, 12:03pm

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

Mainland China faces a healthier future as Hong Kong-based Ausnutria Dairy and wholly owned Dutch subsidiaries Ausnutria Hyproca and Hyproca Nutrition introduce more products to complement the group’s superior infant formulas.

From regular and organic cow-based infant milk under private labels and own brands – such as Allnutria, Hyproca 1897, Neolac Organic, Puredo, Lacfor and Mygood – Ausnutria wants to promote goat-based infant milk products while launching new health-food items.

“We are widening our positioning on the mainland,” says Bart van der Meer, CEO of Ausnutria Dairy. “We want to become a complete nutrition and health care company offering not only infant milk, but also other products for growing children and adults.”

Ausnutria launched earlier this year its yoghurt line while the Netherlands-based subsidiaries Ausnutria Hyproca and Hyproca Nutrition are expanding the reach of their goat-based infant milk formula under the Kabrita brand.

Research shows goat milk is tasty, easy to digest and could be used in case of sensitivity to cow’s milk – factors that all favour goat-based infant formula. Highly successful in this segment, Ausnutria Hyproca is responsible for the production of this product and controls the whole process from the goat farm to end product.

The company also collaborates with several Dutch universities and Beijing University of Technology to develop specialised milk ingredients that deliver similar benefits derived from breast milk.

We are implementing the latest scientific know-how into our products to meet the growing sophistication of consumers, especially those from China
Denis Opitz, CEO of Ausnutria Hyproca

“We are implementing the latest scientific know-how into our products to meet the growing sophistication of consumers, especially those from China,” says Denis Opitz, managing director, Hyproca Nutrition.

The organisation in the Netherlands draws on more than 100 years of experience in ensuring the highest scientific standards. Monitoring the whole supply chain starting with the animals’ diet, Ausnutria Hyproca watches out for even the slightest deviation from its quality control benchmarks.

To support the group’s expansion across China, Ausnutria plans to strengthen its e-commerce capabilities. The company also welcomes distribution partners, particularly speciality shops catering to mothers and babies.

 

Ausnutria Hyproca
http://www.ausnutria-hyproca.com

 

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