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Benelux Country Report 2016

Presented by

Discovery Reports

Vergeer Holland gratifies China’s and Asia’s booming dairy diet with a sumptuous assortment of Gouda cheeses

Specialists delivers properly aged, sliced and packaged cheeses in various formats and weight options to the strictest standards of safety, quality, social responsibility and service excellence.

PUBLISHED : Friday, 18 November, 2016, 5:44pm
UPDATED : Monday, 21 November, 2016, 4:26pm

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

Asia’s mounting demand for dairy products may pose challenges for the region’s small milk production industry, but for international dairy specialists such as Vergeer Holland, the opportunities look enticing.

With more than 80 years of expertise in cheese processing and packaging, the Dutch company seeks to satisfy China’s and Southeast Asia’s booming dairy diet with its sumptuous assortment of repackaged and private label cheeses from the Gouda region.

“Customers should realise that there is a huge difference between processed cheese and real cheese in terms of taste and flavour,” says Marc van Alphen, commercial director for international sales. “We are well-known for delivering real cheese.”

Working with a comprehensive array of real cheeses such as Gouda, Edam, Mozzarella, Cheddar and Emmental, Vergeer Holland delivers properly aged, sliced and packaged cheeses in various formats and weight options – from cheese wheels, wedges, blocks and slices, to grated cheese and portable cheese snacks.

It’s important for us to have an Asian presence as we develop our brand positioning among consumers
Diederik Vergeer, CEO, Vergeer Holland

The company adheres to the strictest standards of safety, quality, social responsibility and service excellence – making it a trusted partner to clients in retail, out-of-home and wholesale industries all over the world.

“Our success isn’t just based on our expertise – we are flexible and offer value-added services,” says CEO Diederik Vergeer. “We can deliver in small volumes, specialise in customised orders and follow clients wherever they expand.”

Already present in China, Japan and South Korea, Vergeer Holland also aspires to grow in the region its cheese brands – Vergeer Holland, Old Holland and Bob&Rob cheese heads – next to its private label assortment. The company invites partnerships with local retailers and food service players with the right credentials.

“We strengthen our organisation with dedicated people,” Vergeer says. “An ideal partner has to have the right strategy, network and potential. It’s important for us to have an Asian presence as we develop our brand positioning among consumers.”

 

Vergeer Holland
http://www.vergeerholland.com