Asia’s highly urbanised cities move up with Volkslift’s hi-tech, quality elevators
Leading elevator specialist is helping to promote efficiency in mobility in Asia’s growing high-density metropolises
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
With Asia-Pacific comprising a third of the 850,000-unit global demand for elevators annually, leading vertical transport specialist Volkslift helps promote efficiency in mobility for the region’s growing high-density metropolises.
Merging more than 80 years of German engineering expertise with cost-competitive production capabilities from a joint venture in China, Volkslift brings high-quality German lift technology to its growing Southeast Asian markets in Singapore, Indonesia, Thailand, Malaysia, Vietnam, Cambodia, the Philippines, Myanmar and Australia.
“Our key to success is innovation – looking for new ways to do things and inventing new products,” says François Fernandez, owner and CEO of Volkslift. “My way was through market development, taking our German technology and bringing this to China to connect these markets. We are in a transformation, and building bridges means introducing ourselves in a way that fuses our price sensitivity and high technology from both sides.”
As a renowned German brand, Volkslift offers a comprehensive portfolio of passenger lifts, freight elevators, panorama elevators, car elevators, home elevators, dumbwaiter lifts, escalators and moving walkways.
Its competitive strengths include industry-leading research and development capabilities – such as the certification to produce high-speed elevators running at 7m/s – a focus on high safety levels and flexible and speedy customisation.
In 2003, Volkslift formed the joint venture Volkslift Elevator (China) with Huzhou Xunda Elevator, offering its own design, manufacturing, installation and maintenance services in China. The partners understand technical service and support as a main key to success in the long term.
As director of Volkslift Elevator (China), Fernandez sees the joint venture presenting a significant partnership in the world’s biggest market for elevators to take on industry rivals such as Otis, Mitsubishi, thyssenkrupp and Kone.
“The biggest part of Volkslift China’s success is definitely our image and the direct support from our stakeholders,” Fernandez says. “We are looking for experienced local companies and agents with technical know-how as part of our aim to educate and build bridges with our markets.”