Companies find opportunities to innovate through Psyma’s market research services
Researcher provides fresh insights and perspectives that help companies open up opportunities and successfully position their brands and products in new markets
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Truly understanding customer behaviour involves not simply gathering quantitative data, but processing the information and turning the data into actionable insights on how to reach, educate, and better market to the target audience.
Such competitive strength distinguishes Germany-based Psyma and serves as the bedrock of its sustainable growth for more than 60 years. One of the pioneers of psychological market research in Germany, Psyma has built a solid reputation in quantitative and qualitative research, anchored in its qualitative DNA and client-oriented creative solutions.
“Qualitative research is our heart and heritage,” says Bernd Wachter, Psyma’s global CEO. “We specialise in understanding industries and consumers from a psychological point of view, even with quantitative data. Clients have come to rely on Psyma for new insights and perspectives that open opportunities to innovate and ultimately help them achieve their business goals.”
A people company to the core, Psyma sees its passionate employees as one of its main assets. Its multi-disciplinary team of experts, consisting of psychologists, sociologists, marketing alumni, economists and alumni from other disciplines, delivers a broader perspective and know-how to clients.
Psyma has developed global competences in many industries, notably in the automotive, health care, media, e-business, energy and infrastructure,
and fast-moving consumer goods sectors. It takes pride in the long-standing client relationships it has built owing to its noticeable enthusiasm in completing projects and attentive service as an independent research company.
Psyma has established subsidiaries and affiliates in key countries worldwide to ensure adherence and control of quality standards and processes through local market expertise. In China, the company operates through Psyma Business Research China, a Sino-German joint venture with offices in Shanghai and Beijing.
“We not only conduct research for western companies in China, but help Chinese organisations position their brands and products in the western markets, too,” says Lisa Zeng, CEO of Psyma Business Research China.