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Switzerland Business Report 2022
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Mauro Egermini, CEO.

Schwarz Etienne marries age-old watchmaking tradition with contemporary styles

  • Since 1902, Schwarz Etienne has committed to perfecting the ultra-precise science of mechanical movements and showcasing the utmost Swiss craftsmanship
Supported by:Discovery Reports

Country Business Reports interviews and articles by Discovery Reports

Iconic, majestic, elegant, the epitome of beauty – these words have been used to describe the Alps’ Matterhorn. Boasting a nearly symmetrical pyramid shape at 4,478 metres high, the Matterhorn kindles a sense of adventure and passion for discovery. Emblematic of its driving force, haute horlogerie expert Schwarz Etienne purposefully integrated the renowned Swiss landmark in the intricate design of one of its watches, the Roswell Voyage.

Since 1902, Schwarz Etienne has committed to perfecting the ultra-precise science of mechanical movements and showcasing the utmost Swiss craftsmanship. Having built a name in mechanical movements, Schwarz Etienne caught the attention of big brands and became the private label manufacturer of Chanel, Dunhill, Mauboussin and Caran d’Ache.

Having manufactured hundreds of thousands of watches for other brands, Schwarz Etienne returned to developing movements for its own lines of watches.

Schwarz Etienne has strived for uniqueness in its watches. The La Chaux-de-Fonds showcases Schwarz Etienne’s age-old watchmaking traditions, including the tourbillon movement, which is one of the hardest to master. Its Roswell Voyage not only features the Matterhorn shape on the watch face, its back also contains a hermetically sealed fragment of the Swiss mountain. Famous watchmaker Kari Voutilainen lent his inimitable talent to the Roma Synergy. For Fiji – a women’s line created by a woman – Schwarz Etienne opted to package watches in luxe python leather bags instead of traditional boxes.

With classic and stylish timepieces, Schwarz Etienne aims to captivate watch collectors worldwide. In Asia, it established a boutique in Japan and hopes to open more in locations such as China and Singapore with the help of partners passionate about luxury watches. Schwarz Etienne is also exploring online channels to expand its reach.

“People see Schwarz Etienne as a rising star. More people are getting to know a brand that strives to be and do something different,” says CEO Mauro Egermini.

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