Jaspal Group stitches together local and global styles to create contemporary fashion
The company, whose main brands are Jaspal, CPS, CC Double O, Lyn Around and Lyn, blends style with exquisite garment craftsmanship to create ready-to-wear clothing that appeals to Asian tastes
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
Thai fashion is a showcase of creativity that fuses together extensive textile knowledge and unparalleled garment craftsmanship. Reflecting cosmopolitan flair, Thai fashion exudes timelessness in its look and design. Aiming to help carve Thailand’s niche in the global fashion stage, Jaspal Group incorporates global trends in its designs to manufacture contemporary garments that appeal to the sensibilities of the modern Asian consumer.
“We digest trends from around the world and adapt them to the tastes of our clients,” says Viseth Singhsachathet, assistant managing director. “Jaspal Group is a company that brings global fashion standards to Thailand and the rest of Asia.”
One of Thailand’s leading brands in ready-to-wear clothing, shoes and accessories, Jaspal Group has diversified business segments, which also include home fashion and real estate.
Jaspal Group’s main brands in the fashion retail segment that contribute about 80 per cent to the company’s turnover are Jaspal, CPS, CC Double O, Lyn Around and Lyn. The group has diversified offerings to cater to the different lifestyles of its customers. Flagship brand Jaspal offers ready-to-wear clothing choices and accessories at affordable prices. Jaspal Group’s American luxury brand, CC Double O, appeals to customers looking for high quality and fashionable styles.
“Our approach in Jaspal Group is to cater to our customers’ lifestyles. Today’s generation puts great value on how to dress well, eat well and live well. We’re transforming more into the kind of company that addresses lifestyle demands,” Singhsachathet says.
For home fashion, Jaspal Group designs and manufactures home linens and mattresses for business-to-consumer and business-to-business distribution. Many five-star hotels in Thailand and the rest of Asia source their linen and mattresses from Jaspal Group.
Aside from ensuring the quality of garments and linens, identifying strategic store locations for high brand visibility has taken Jaspal Group to the front lines. The group showcases its clothing and linens in its 300 stores located in popular Thai shopping centres such as Central Group malls, and a number of stores located in Malaysia and Singapore.
Jaspal Group aims to increase brand awareness in Asia through partnerships with distributors. With the help of like-minded partners, the group plans to build stores across Asia and establish an e-commerce platform for the brands under its umbrella. The company also invites tourists to visit any Jaspal Group boutique in Thailand to experience first-hand the vibrancy of the brand and the world-famous Thai hospitality.
“We always tell our staff that our service is what sets us apart. Jaspal Group values customer relations, and it is a company that will always make customers feel welcome,” Singhsachathet says.