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The genie’s out of the bottle: Ocean Spray, other foreign brands clamour to join Alibaba’s e-commerce bonanza on Nov. 11 ‘Singles Day’

Renowned American agricultural cooperative Ocean Spray, with more than US$2 billion in annual revenue, has joined a group of 5,000 international brands featured in Alibaba Group’s “Double 11” campaign, the world’s biggest online shopping festival to be held in China next month.

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