Organic is the way to go, Japanese hair stylist Shinichiro Ikeda says

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PUBLISHED : Monday, 05 November, 2012, 12:00am
UPDATED : Tuesday, 06 November, 2012, 12:11pm

Since hair stylist Shinichiro Ikeda started his career more than 15 years ago, he has risen to work with different celebrities and for major occasions such as the Venice Film Festival.

As expected, he has plenty of exposure to numerous hair products. Never settling for less, his favourite brand in recent years has to be John Masters Organics.

"Dying and perming our hair for different styles harms our hair in many ways because of the chemicals used and the heat induced in the process. That's why pre- and post-styling care is very important, so as to the restore the pH value of our hair to its healthy level," said Ikeda, who was in Hong Kong to launch the brand's latest Honey and Hibiscus hair restorative product range last week.

"The chemicals in average hair products do not only harm our hair, but also our hands when we are applying the products. That's why choosing organic ones are better."

The stylist demonstrated two latest hair trends on a male and female model in Tamarind at Wan Chai. Some guests were distracted by the loud chatter and food at the newly opened pan-Asian restaurant and bar.

But those who paid attention would have learned some of his styling tricks, including using lip balm to finish off the whole look.

"It holds your hair without making it look dry, which happens when you use hair spray. It is also the best fix for fluffy hair - it nourishes and styles at the same time," said Ikeda.