Itsie-bitsie swimwear boutique opens in Repulse Bay

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PUBLISHED : Monday, 05 November, 2012, 12:00am
UPDATED : Monday, 05 November, 2012, 5:45am

As the autumn chill creeps into the air, opening a resort wear and bikini boutique might not seem the best timed thing to do. However, Maria Ines Delgado-Prieto thought otherwise.

The owner of Manila fashion boutique Itsie-bitsie opened her first overseas store in Hong Kong's Repulse Bay on October 26.

The store sells bikinis, cover-ups and resort wear and apart from casual wear offers wares from offbeat brands such as Vix, Joie and Mara Hoffman.

"I envisioned the boutique as a store that has everything you would pack in a suitcase for a holiday," said the owner. "It's a vacation boutique offering everything from the sexiest swimwear to beaded caftans, tunics, silk dresses and accessories."

Opening at this time of the year made sense, she said.

"Spending a quick getaway in resorts is an all-year-round lifestyle," said Ines Delgado-Prieto, who opened the boutique in the Philippines a decade ago.

"Especially during the festive season in December, many Hong Kong people spend their holidays on the beach in the Caribbean or Thailand." Some of the owner's most noted-and-quoted friends turned out to support and picked up a few inspirational items for their next getaway, including Michael and Betty Kadoorie with their daughter Natalie, Sandra D'Auriol and Joanna Hotung.