Heartache and love were both on display along with the clothes when the founder of Parisian fashion boutique Rue Madame opened her latest store.
Apart from Ariane Zagury's original shops in Causeway Bay's Lee Gardens and IFC Mall, she has now opened three more boutiques, almost next to each other in the Central shopping mall - for Maje, Sandro and American Vintage, labels for which she is the Hong Kong distributor.
"I feel like I'm an employee for IFC Mall now," she joked.
Maje was the latest addition to the pack. Its grand opening was on Thursday, with Zagury throwing two parties in the one day.
The first afternoon party was attended by model Gaile Lai and actress Race Wong Yuen-pui, both of whom have recently seen their long-time relationships come to an end.
Lai has just divorced actor-entrepreneur Leon Lai Ming while Wong made her first public appearance since she broke up with actor Jacky Heung, son of the veteran film producer Charles Heung Wah-keung.
Wong even teared up after the official opening ceremony when reporters asked her about the break-up.
In contrast, the evening cocktail party was attended by singer-actor Alex To and his film producer fiancée Ice Lee, all loved up ahead of their wedding yesterday.
Guests enjoyed free flowing champagne, macaroons and popcorn. Many shopped at the event for the latest autumn-winter goodies.