Many may have thought it strange to find popular nightspot dragon-i abuzz with activity on a Sunday afternoon.
What's more, with a throng of under-age party-goers.
The Baby Loves dragon-i party on November 4 featured a bouncy castle, a funny photo booth, arts and crafts kiosks, face painters and even a balloon man.
And it wasn't just the kids partying up a storm - their parents joined in the fun as well.
Adults and children alike took to the dance floor as soon as K-pop sensation Psy's catchy Gangnam Style started playing.
"We always love being creative in party planning," according to club owner Gilbert Yeung Kei-lung.
"Most of those who attended are regulars. It's a great way to give back to them especially as Hong Kong lacks places for kids to play," he said.
Asked whether he would consider diversifying his business into developing luxury baby products, the tycoon replied: "It's not something we want to do or are good at."
Proceeds from the event - ticket sales and on-site donations - went to the Hong Kong Juvenile Diabetes Association.