The much-hyped collaborative collection by avant-garde Belgian fashion house Maison Martin Margiela and H&M hits the store today.
Over the weekend, 50 models staged a promotional "silent parade", in keeping with MMM's less-is-more philosophy.
Wearing logo-emblazoned black-and-white aprons, the models held placards advertising the collection as they traipsed through Central on Saturday without uttering a word, attracting curious passers-by and shoppers. Similar events were staged in H&M stores across the globe, including Paris, London and Singapore.
Veteran actor Kenneth Tsang Kong, a fan of the brand, joined up-and-coming actors Shawn Yue Man-lok and Pakho Chau at the parade.
"I'm pleased to experience this unconventional fashion activity," Tsang said.
Yue was attending as a guest photographer and took snaps that were later posted on H&M's website.