With the Christmas season officially under way, the city's festive parents have been taking their children to the mall to catch a tree-lightning ceremony.
It was Pacific Place's turn on Thursday night and the atrium was packed with shoppers, families, photographers, a celebrity guest or two and lots of Christmas cheer.
This year Pacific Place has adopted a theme: My Moment My Christmas, which, for some reason, involves ballerinas emerging from opulent Faberge eggs. The Jean M Wong School of Ballet also performed a piece they choreographed especially for the event. The ceremony kicked off the Christmas season at the mall and there is more to look forward to in the coming weeks. Pacific Place has hired its own flash mob, New York's Improv Everywhere, whose members will wander the mall putting on guerilla performances of a Santa-based musical. For the more traditional-minded, the mall is also employing a quartet of musicians. Among the celebrities in the audience on Thursday was singer Andy Hui Chi-On. A self-professed Christmas-lover, he said he was excited to get down to his favourite activities of the season: "shopping and buying gifts for friends and myself and feasting with friends and family".
All the celebrities, dancers, flash mobs and musicians won't be able to distract attention from the real VIP, Santa Claus, who will be meeting children from December 6-25.
Families can pay for a photo-op with St Nick, with all proceeds going to the Boys' and Girls' Club Association of Hong Kong.