• Sat
  • Nov 29, 2014
  • Updated: 4:28pm
Lifestyle
Cityseen

Lousy weather can't douse dazzle as Wellendorff rolls out new pieces

PUBLISHED : Thursday, 29 November, 2012, 12:00am
UPDATED : Thursday, 29 November, 2012, 3:20am

With talk of a potential late-season typhoon circulating around The Peninsula's Garden Suite, the lousy weather outside proved a perfect backdrop for the high drama taking place inside, where German tenor Jay Alexander was serenading jewellery lovers with songs of love and heartache.

Guests gathered on Tuesday not just to enjoy the music but to catch a glimpse of the newest pieces from German jeweller Wellendorff. Two terms that kept coming up in discussion of the pieces were "German values" and "German soul".

Georg Wellendorff, the fourth generation of his family to head the business, said the gold chain used in every iconic Wellendorff rope was known in goldsmiths' parlance as the necklace's soul. Wellendorff, with its many moving parts and trademark silken feel, was the only jewellery brand that people could recognise, from its soul, with their eyes closed, he said.

As for German values, Wellendorff said: "We are a German company; quality is one of our basic values. My grandfather used to say it is very easy. When you concentrate on the finest materials, like gold and diamonds, when you employ the best craftsmen and provide them with the best tools, then automatically you get the finest product. With the finest product you will attract the finest jewellery connoisseurs. That was true 119 years ago and will be true in the future."

 

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