Ladurée opens in Harbour City

PUBLISHED : Thursday, 13 December, 2012, 12:00am
UPDATED : Thursday, 13 December, 2012, 4:19am

VIP guests skipped the queue in front of French patisserie Ladurée's new boutique in Harbour City to taste its signature pastel coloured macarons.

To celebrate the opening of its first retail space in Hong Kong on Wednesday last week, Ladurée hosted a tasting session at which guests could sample different flavours of its macarons along with free-flowing champagne.

The Parisian café and pastry shop, established in 1871, is a much loved haunt for those with a sweet tooth. It gained fame after its macarons were featured in the 2006 film Marie Antoinette.

For the Hong Kong shop, the macarons are shipped in daily from Switzerland. Flavour teas, jams and beauty products are also available in the store.

Ladurée chairman David Holder said that he had been scouting for other locations in Hong Kong for the company's expansion, but a salon tea shop concept would be harder to conceive than the current boutique model.

On their way out, each guest received a four-piece taster pack of the colourful desserts.