S.Nine and Indigo in glamorous denim daywear collaboration

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PUBLISHED : Monday, 28 January, 2013, 12:00am
UPDATED : Monday, 28 January, 2013, 5:35am

Susanna Soo, founder of the S.Nine clothing label, has many fans in Hong Kong, and last Thursday they had reason to celebrate. S.Nine kicked off the opening of their pop-up shop in the Soho boutique Indigo with champagne and a special guest stylist and fashion blogger, Veronica Li.

Even long-time followers of S.Nine were in for a surprise when they got a glimpse of the collection that night. Despite being famous for her eveningwear and glamorous going-out looks, Soo was trying something totally different here. Since the pop-up was in Indigo, a boutique well known for its multi-brand designer denim, Soo approached the event as a collaboration between her line and high-end denim. Her pieces were more casual, more daytime friendly. "Basically I'm mixing jeans in with my clothes, adding glam to a more relaxed look. A lot of people know me more as a cocktail, eveningwear designer. I wanted to introduce something that was more easy to wear, that you could wear to brunch."

The pop-up was supposed to last until tomorrow but opening night whispers indicated a possible extension. And as the evening wore on, fashion-sage Li shared some pointed fashion advice: "Body proportion is the key. For example, there's a huge trend for skinny jeans but if you have really fat legs, I don't think it's such a good idea."