Kent & Curwen: a classical day at the races

PUBLISHED : Wednesday, 30 January, 2013, 12:00am
UPDATED : Wednesday, 30 January, 2013, 4:48am

Horse racing is very much on people's minds these days. The sport of kings always reaches fever pitch around the Lunar New Year, with numerous new cups and promotions.

On Sunday, British menswear brand Kent & Curwen got in the game by hosting the Kent & Curwen Centenary Sprint Cup at the Jockey Club's Sha Tin racecourse.

To honour its founding spirit, the brand transformed the event into a celebration of all things classically British. The Jockey Club Box was made over, given an exclusive private club feel, with a whiskey bar and a real Dominican cigar roller. Actors dressed as members of the Queen's Guard stood at the ready, and brand ambassador and racing buff Aaron Kwok Fu-shing was also present.

Sabrina Fung Lam, managing director of Kent & Curwen, took advantage of a lull in racing to announce the launch of the Kent & Curwen Lion Jack Club. So the private club vibe wasn't a show after all.

Back on the turf, Olivier Doleuze riding Eagle Regiment won the HK$4.5 million prize.



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