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Hong Kong entrepreneurs on how to make your start-up a success

Six of the city’s most talented businesspeople share their advice in a new book on how to help turn what you love doing into a profitable business

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Born to be the Boss authors Bianca Zee-Geissler and Janet Middlemiss hope their book will help the next generation of Hong Kong entrepreneurs. Photo: Edmond So

It is almost 6pm on a Friday and Janet Middlemiss is running around the WeWork office in Wan Chai.

She is jumpy because the soft launch is taking place for Born to be the Boss, a self-help guide for budding entrepreneurs that Middlemiss co-authored with Bianca Zee-Geissler.

The pair hand-picked the six entrepreneurs featured in the book who all hail from various industries and reflect Hong Kong’s rich business blend.

It came about through their roles with JEM Group, a social enterprise that is about empowering people from all walks of life.

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“In a nutshell, JEM is about making creative dreams come true,” says Middlemiss.

Both women are passionate about nurturing the city’s entrepreneurial spirit. Latest government figures show small- and medium-sized enterprises comprise more than 98 per cent of the business establishments in Hong Kong, employing almost 1.3 million people and providing around 50 per cent of private sector jobs.

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The book is the work of two members of a Hong Kong social enterprise.
The book is the work of two members of a Hong Kong social enterprise.

For their book they selected men and women entrepreneurs of different ages. “Some are born in Hong Kong, others are expatriate,” says Middlemiss.

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