Google faces people problems as focus shifts to artificial intelligence race
Creating faceless algorithms used to automate many human tasks is at the core of the company’s success, yet the giant has had to rely on a rapidly growing workforce to help propel it into the future
Google chief executive Sundar Pichai recently declared that artificial intelligence fuelled by powerful computers was more important to humanity than fire or electricity. And yet the search giant increasingly faces a variety of messy people problems as well.
The company has vowed to employ thousands of human checkers just to catch rogue YouTube posters, Russian bots and other purveyors of unsavory content. It’s also on a buying spree to find office space for its burgeoning workforce in pricey Silicon Valley.
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For a company that built its success on using faceless algorithms to automate many human tasks, this focus on people presents something of a conundrum. Yet it’s also a necessary one as lawmakers ramp up the pressure on Google to deter foreign powers from abusing its platforms and its YouTube unit draws fire for offensive videos, particularly ones aimed at younger audiences.
In the latest quarter alone, Google parent Alphabet Inc. added 2,009 workers, for a total of 80,110. Over the last three years, it hired a net 2,245 people per quarter on average. That’s nearly 173 per week, or 25 people per day.
While there have been some concerns, we’re working really hard to address them and respond strongly.
Some of the extra workers this year will be part of Google’s pledge to have 10,000 people across the company snooping out videos and other material that violate the company’s policies – but which computers can’t catch on their own. That programme will lead to what Google calls “significant growth ” in personnel.