Kevin Poon of Clot: the Woaw factor

Kevin Poon orders a coffee before sitting down for our interview; his tired eyes and unshaven face suggest he's been burning the candle at both ends.

These days, Poon is so busy with several ventures it's little wonder he's been skipping sleep. A co-founder of select shop Clot (along with actor/musician Edison Chen Koon-hei), he has also expanded to marketing in recent years. His label, District, acts as a marketing and distribution house, bringing lifestyle brands such as The Herschel Supply Co, Rivieras and Native Shoes to Hong Kong.

Now he's putting on a curator's hat, too, for a collaboration between his conceptual fashion label, Woaw!, and Lane Crawford's Blitz - a space showcasing different creative units every few months.

Poon has stocked the retail space with all varieties of lifestyle goods to his liking - think rare whiskies, Beats earphones and Bearbricks figurines. His good friends, model-turned-patisserie-owner Amanda Strang and Lindsay Jang of popular yakitori restaurant Yardbird, have created limited-edition cookies and sake for the project, featuring packaging illustrated by another friend, Prodip of 24Herbs.

"How do I do all these things? Good business partners really help," he says. "You just have to be focused on one thing at a time. And sleep less, I guess."

Today, Poon is recognised as a style influencer, but when Clot was launched in 2003 his creative power was overshadowed by his buddy and business partner, Chen.

Since then, Poon has been expanding his fashion territory. "When we first started, peopledidn't really know that we were designing clothes as well, under the label Clot," says Poon. "And lots of people here prefer overseas brands instead of those made in Hong Kong."