Good stuff: La Mer The Lifting & Firming Mask
Super-charged moisture in a luxe, easy-to-use package
In the latest installment of a cream masquerading as a mask – or is it the other way around? – La Mer’s new Lifting & Firming Mask aims to support the skin’s structure while increasing its density and elasticity. It contains a concentrated version of the brand’s signature Miracle Broth, a potent anti-irritant that also boosts the production of collagen and elastin.
The luxuriousness of the product comes across in the packaging, a hefty jar with a pristine – and surprisingly soft – white brush. La Mer suggests using the mask as a weekly treatment, preferably at night when the skin is undergoing its natural renewal process.
With my often reactive skin, I was hesitant to go to sleep with a new product slathered on my face. But the texture of this mask was quite light, and not at all greasy. I followed the instructions, applying a thin layer with the brush and then massaging it into the skin. Unlike Crème de La Mer, which has a tendency to leave a greasy residue if not applied properly, the Lifting & Firming Mask left a smooth, matte finish.
Also unlike other anti-ageing masks, this one is meant to be left on and even followed by a moisturiser after 10 minutes. In my case, another layer of moisturiser was a bit much but I did wake up to clear and noticeably plumper skin. The effects seemed to last most of the day, and I didn't have to apply my usual hydrating and firming products.
Because you don’t rinse it off, the Lifting & Firming Mask could easily be used as a night cream or even daytime moisturiser. Think of it as a super-charged version of Crème de la Mer without the stickiness – perfect for summer, or anytime you need a little lift.
The Lifting & Firming Mask (HK$1,900) is available at La Mer counters at Lane Crawford Times Square (2111 0812), Canton Road (2111 0813) and IFC Mall (2111 2616), and the Lane Crawford Concept Store, Shop 157, Pacific Place, Admiralty, 2111 4088, www.lamer.com.hk