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Fame and celebrity

Kim and Kanye kiss (again) for fashion and other madness

Kim Kardashian has done another cover for another arty magazine, this time posing with Kanye West in a series of oddly intimate shots by Juergen Teller. But what does it all mean?

PUBLISHED : Monday, 13 July, 2015, 4:29pm
UPDATED : Saturday, 16 April, 2016, 12:55pm

The cover of the booklet produced by System magazine features the names of this unholy trinity: Kanye, Juergen & Kim, which gives us a quick indication of the pecking order - in this trio it goes stylist, photographer, then model. Kim and Kanye are kissing. Not really kissing, because that would be quite unfashion. They’re stage kissing - their lips barely touching.

It isn’t the first time the pair have been forced into a public display of affection for fashion. They’ve done it in a Balmain ad and went the full faux-raunch for L’Officiel Hommes. This System version is basically a showcase for their excellent facial hair (him: beard, her: brows).

The image of Kim lying in the grass with lingerie on - and on the evidence of his catwalk show back in February - suggests Kanye West’s styling can be reasonably summed up as 1980s British department store. He’s all over the hosiery department - brown tights, black stockings, whatever, he clearly loves it. The addition of some champagne shapewear does nothing to undo this theory. She is likely wearing so little in a field because fashion - and Teller - loves to be incongruous. But what with the department store vibes, the grass and the bra, I can’t help but think Kanye was heavily influenced by the September 2000 Marks & Spencer “I’m normal” advert, in which model Amy Davis strips off as she runs up a hill.

Fashion-show goers are familiar with the sight of the photographer in breezy running shirts, 1980s trainers and on-display thighs. To the uninitiated, it’s a little odd. The down coat is not the obvious companion to a pair of shorts, nor is a woolly hat, so again more intentional incongruity. The hiker’s stick and the wheelie suitcase could contain his camera kit (unlikely; he takes the lo-fi approach) or could just be more intentional weirdness. Is Teller playing the role of an unassuming rambler who has come across a peroxide goddess who has raided the lingerie department? Who knows, but this one is kind of genius.