Hong Kong's first 3D mirror for shoppers: designed so women can find a better bra to fit
Hong Kong lingerie store's scanner takes 140 measurements as you do a 360-degree turn, supplementing tape measurements stylist takes, then scans you wearing selected bras to show which fits best
High-end lingerie brand Rigby & Peller prides itself on the personalised services provided by its boutiques' "lingerie stylists". The 76-year-old company has recently incorporated a hi-tech element in its made-to-measure service. It now uses a 3D mirror that helps take accurate measurements of a client's bust.
The British brand, which has been Queen Elizabeth's official corsetiere since 1960 and counts celebrities Gwyneth Paltrow and Lady Gaga among its customers, has installed the technology in its flagship Hong Kong store on Hysan Avenue in Causeway Bay. It is the first of its stores in Asia to have this mirror. The six others in use are in Rigby & Peller shops in Europe.
The aim is to combine the technology with the lingerie stylists' knowledge to enhance the customer experience, and reduce the time it takes for accurate measuring, and I had a chance to try it for a fitting.
The mirror is inside a changing room; all you see of the scanner is a large screen that looks like a one-way mirror. Look more closely, though, and you can see some kind of camera inside.