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Fashion in Hong Kong and China
LifestyleFashion & Beauty

Hong Kong’s ffiXXed Studios wins Yoox.com’s Asian sustainable fashion award

E-tailing giant partners with ethical fashion champion Esthetica to reward eco-conscious industry practices; winners’ control of production cited as key factor

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The Y.E.S. Awards international judging panel (from left) president of yoox.com Luca Martines, style blogger Susie Bubble, Eco Chic founder Christina Dean, stylist Grace Lam, and Francesco Tombolini, deputy chief operating officer of Yoox Group.
Alba Pinto
The sustainable fashion movement is much more today than just a twinkle in the eye of a do-good designer. Momentum is building, and the recent Y.E.S. Awards saw Asian designers celebrated for their innovation and sustainable ideals in a ceremony hosted by online retailing powerhouse Yoox.com (which recently merged with Net-a-porter.com) and international exhibition platform and champion of ethical fashion Esthetica.

A panel of industry heavyweights was enlisted to assess the six designers shortlisted for awards, among them the president of Yoox.com, Luca Martines, style blogger Susie Bubble and Esthetica founder Orsola de Castro.

Y.E.S. Award winners Fiona Lau and Kain Picken of boutique label ffiXXed Studios.
Y.E.S. Award winners Fiona Lau and Kain Picken of boutique label ffiXXed Studios.
ffixxed Studios, a label based in Shenzhen and Hong Kong, was named winner of the inaugural Asian sustainable fashion award, winning a cash prize and participation in an international brand mentorship programme.
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Shortlisted designers Re;Code from Korea, Ken Samudio from the Philippines, Renli Su from China, Suzuki Takayuki from Japan and Thu Thu by Thuy Duong Nguyen, have meanwhile

been invited to showcase their autumn-winter 2015-16 collections in a Hong Kong pop-up store at PMQ in Aberdeen Street, as well as on Yoox.com.

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Started by Kain Picken and Fiona Lau in 2010 as a collaborative art project in Berlin, ffixxed Studios moved into fashion before relocating to Hong Kong, with production housed in Shenzhen. The brand takes inspiration from modern life, offering within the collection a range of luxuriant wool-silk-cashmere trousers, tailored poplin shirts and urban-inspired French terry sweatshirts.

This isn’t the first accolade for the pair; in 2012 Lau won the Young Design Talent Award, and the pair went on to win the Asian round of the International Woolmark Prize in 2014, representing Hong Kong for womenswear. Last month, ffixxed Studios staged their first solo catwalk show at Shanghai fashion week.
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