Gucci’s return to a logo area as monogram features extensively
Beyonce video precedes the return of Gucci’s GG from its ’80s heyday
It seems Beyoncé in her electrifying Formation video is not the only one looking at throwback Gucci for ideas. The retro GG monogram, customised for her leggings and crop tops, anchors Alessandro Michele’s latest collection for Gucci. Barely visible since the logo mania of the 1980s, the monogram was painted graffiti style on the backs of leather aviator jackets and printed on swishy skirts. Retro Gucci graphics came thick and fast printed on suits and skirts, while the famous signature red and green stripe trimmed blousons and bag straps and boldly emblazoned a white suit and cross body bag.
There were hints that Michele was going old school in 2015, when he added the monogram to his Dionysius handbag and buckle belts, but now the logo is appearing everywhere.
The colourful new collection opening Milan Fashion Week was a mash-up of 1940s meets ’70s silhouettes, with prim veiled pillbox hats over a long tulle gown, and Studio 54 shiny sequin dresses and pantsuits. It felt sexier than his previous outings although not in a louche way. There were fewer geeky glasses and a more decadent attitude filtered through in the shiny trouser suits and satin dresses. Michele is proving himself as deft with colour as Yves Saint Laurent was.