Hong Kong fashion choices: Yuji Yosumi, fan of Japanese style and heritage brands
Yosumi, regional manager for Spanish shoe and leatherware brand Lottusse, takes inspiration from Audrey Hepburn
What Yuji Yosumi wears for work ...
“My style is all about authentic brands that value craftsmanship,” Yuji Yosumi says of his look above. “Many have their own factories and pay attention to the small details. One example is my light blue shirt from Fairfax. The fabric is made from Cotonificio Albini fabric, an Italian fine cotton supplier I visited while still working at Paul Smith. The tie and pocket square is from Drake’s, available at The Armoury, and my trousers from Rota.”
(Above) Yosumi’s jacket is from Japanese menswear brand Ring Jacket, available at The Armoury. His Swiss Army watch he bought over 20 years ago when he was at London’s Covent Garden.
(Above) The ostrich iPad case, crocodile card holder and wallet are from Lottusse, the white pocket square from Fairfax and umbrella from Fox Umbrellas.
... and what Yosumi wears for leisure
“Am I the sort of person who wears awkward fast fashion shorts and rubber sandals on weekends? No. We should be relaxed and comfortable, but we also need to have style.”
“In casual situations, I like to wear this jacket [above] from Tomorrowland, which has a comfortable fit, a soft construction and is made with fine Ermenegildo Zegna fabric.”
“My wife and I love big, thick rings (above), and not the typical thin Japanese ones at all. We bought ours when I was on a business trip in New York at Tiffany & Co. It was a decision that, funnily, was inspired by Audrey Hepburn’s Breakfast at Tiffany’s.”
(Above) Yosumi’s love of heritage brands extends all the way to classic models, including these vintage-style Levis 501XX jeans in selvedge denim and camel Lottusse shoes made with kangaroo leather.