Move over, Kanye: viral Kenzo perfume ad’s a contender for best music video of 2016

Four-minute video directed by Spike Jonze is not what you’d expect for a luxury scent promotion, featuring actress dancing to a tribal soundtrack, doing backflips and firing laser beams from her fingertips

PUBLISHED : Friday, 02 September, 2016, 11:23am
UPDATED : Friday, 02 September, 2016, 11:23am

Sorry Kanye West, but Kenzo beats you hands down when it comes to the award for best music video of the year.

My Mutant Brain, a newly released ad for Kenzo World, the first feminine fragrance conceived by Kenzo creative directors Carol Lim and Humberto Leon, couldn’t be more different to West’s aforementioned Wolves video collaboration with fashion house Balmain, released earlier this summer. In fact, it’s the complete antithesis to any luxury brand perfume commercial you have ever seen, which makes it all the more fun.

Starring actress and former dancer Margaret Qualley and directed by Spike Jonze, the film opens with Qualley sitting quietly at a formal awards ceremony before sneaking out for a moment of peace. It’s not long before she rocks out into a series of bizarre dance moves wearing a sexy green Kenzo dress (the routine was choreographed by Ryan Heffington, who worked on musician Sia’s infamous Chandelier video).

During the four-minute video, which also features a catchy tribal soundtrack by DJs Sam Spiegel & Ape Drums with vocals by Assassin, Qualley kills a man, shoots laser beams from her fingers, backflips down a corridor and dances through an empty auditorium. The video ends with her flying through an eye sculpture made of flowers, before beating her chest Tarzan style. It’s wild, wacky and bizarre.

At time of publishing the video has had over 1.28 million views on YouTube.