In rare interview, John Galliano explains how Maison Margiela helps him be freer and more calm
The designer, whose 2014 appointment as Margiela’s creative director was rather controversial given his public breakdown of 2011, has proven the doubters wrong as the brand’s sales have increased by 30 per cent

Since John Galliano joined Maison Margiela in Paris in late 2014, there have been no live interviews, no post-show comments about the collection, not even a catwalk bow. He has been a completely enigmatic presence – a contrast to the flamboyant person who took his bow at the end of the Christian Dior and his own runways shows, prior to his very public breakdown in 2011, which led to his dismissal from Dior.

Galliano was there to discuss the creative process behind his ready-to-wear and Artisanal collections. His focus is on Artisanal (the couture-like collection presented during the haute couture shows) and the “undiluted creativity” poured into that collection provides the “essence” of the brand, from which the ready-to-wear and accessory lines are derived.

Galliano has admitted that, prior to leaving Dior, he didn’t know how to write emails or use a mobile because everything was done for him. But through this small, tight-knit team he has discovered Snapchat, Instagram, emojis and a young fresh way of thinking.
As an example, he had been questioning his boredom with the traditional composition of embroidery and found himself talking with Paulina, one of his “Instagram babes”, about her predilection for tattoos and he said it suddenly clicked – tattoo embroideries. Similarly, after a long hiatus he is revisiting his signature bias-cutting that created the evocative, silk and lace 1930s-style gowns for which he is famed.