Ivanka watch: who’s still selling the first daughter’s fashion, and which stores have dropped her with Trump in White House?

Protests against Donald Trump and pressure from boycott campaigns have seen Ivanka Trump’s products slowly vanish from major stores – with one retailer even relabelling clothing without the brand’s knowledge

PUBLISHED : Wednesday, 26 April, 2017, 5:48pm
UPDATED : Wednesday, 26 April, 2017, 5:48pm

Before her father became US president, Ivanka Trump built a successful fashion label selling clothing, shoes and handbags in hundreds of department stores and boutiques across the country. But this winter, following an acrimonious election and protests against Donald Trump and his policies, Ivanka Trump products started vanishing from such stores as Nordstrom, Neiman Marcus and ShopStyle.

Anti-Trump activists called for boycotts against anyone who sold Trump family products; Trump supporters called for boycotts against anyone who stopped selling Trump products.

The controversy has left retailers in a peculiar place. Many have remained cagey or simply silent on the matter, hoping to remain apolitical and avoid the fate of Nordstrom, which found itself in the president’s cross hairs after ditching the first daughter’s label. None have said they dumped Trump over her family’s politics.

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So who’s actually selling – or not selling – Ivanka Trump?

Ivanka Tracker (last updated: April 24)

April 24 – Stein Mart

Some Ivanka Trump clothing is secretly relabelled as Adrienne Vittadini without knowledge of Ivanka Trump’s brand.

April 3 – Bed Bath & Beyond

The retailer drops Ivanka Trump diaper bags from its website. The products remain available in some stores. 

February 23 – Macy’s

Trans-rights demonstrators march into Macy’s Manhattan flagship to pressure the store into dropping Ivanka Trump’s clothes.

February 13 – Burlington Coat Factory

Ivanka Trump merchandise appears to vanish from Burlington Coat Factory’s e-commerce site. The company did not respond to requests for comment.

February 13 – Sears

Sears responds to rumours that it had dropped Trump-branded merchandise from its stores, assuring shoppers that it still sells “hundreds” of Trump and Ivanka Trump products on its website.

February 11 – Nordstrom

Sales of Ivanka Trump products at Nordstrom had fallen 32 per cent in the last fiscal year, according to internal documents obtained by The Wall Street Journal.

February 9 – Belk

Belk says it dropped Ivanka Trump from its online shop and most stores, but still offers the brand in its three flagship locations, according to Alabama local news website AL.com.

February 8 – Nordstrom

President Trump lashes out at Nordstrom for dropping Ivanka Trump’s fashion line, calling the decision “terrible” and unfair to his daughter.

February 8 – TJ Maxx

TJ Maxx tells employees to get rid of all Ivanka Trump signage in its stores, according to a report by The New York Times.

February 7 – ShopStyle

Online fashion seller ShopStyle said in a statement that it removed Ivanka Trump’s line from its database because of a “decline in demand,” BuzzFeed reported.

February 6 – Jet.com

Online retailer Jet appears to drop Ivanka Trump’s products from its website, according to a report from media website Mic.

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February 6 – Belk

Ivanka Trump items disappear from Belk’s website, according to shopping website Racked. The department store said in a statement that it made adjustments to its assortment “as part of our normal course of business operations”.

February 5 – Macy’s

Macy’s falls under increased pressure from customers and employees to stop selling Ivanka Trump products.

February 3 – Neiman Marcus

Ivanka Trump jewellery vanishes from the Neiman Marcus website. The company acknowledges in a statement that it has a “very small” Ivanka Trump consignment business that’s assessed by productivity.

February 2 – Nordstrom

Nordstrom confirms that it will stop selling the Ivanka Trump brand, citing poor sales.

Ivanka Trump stepped down from her role as head of her fashion label in January. It’s unclear if she has divested in the company since President Trump took office. 

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The 35-year-old has played a role in her father’s administration, sitting in on meetings with foreign leaders and advisory councils. Many viewed her as a key surrogate for the Trump campaign, though she has denied playing such a role. Her husband, Jared Kushner, is now a senior adviser to the president and a principal figure in the White House.

Ivanka first ventured into licensed products in 2007 with a collaboration on fine jewellery. In 2011, she launched her eponymous fashion label, adding shoes made by Marc Fisher Footwear in 2011 and a clothing deal with G-III Apparel Group in 2012.

When the elder Trump launched his bid for the White House, Ivanka’s brand had a moment in the spotlight. When she introduced her father at the Republican National Convention wearing a sheath dress from her collection, her brand marketed the piece on social media, drawing criticism.

The scrutiny – and promotion – of Ms. Trump’s brand continued after the election. Last November, after her brand issued a “style alert” press release to tout the gold bracelet she wore during an interview on CBS’s 60 Minutes, critics accused her of abusing her family’s position to make money.

Now retailers that are wary of wading into politics are facing questions about their relationships with the first daughter. Ivanka Trump’s brand and the companies that carry it have drawn the ire of the Grab Your Wallet campaign, a critic of the US administration that’s asking shoppers to shun products under the Trump name.

Ivanka’s line is still sold at Macy’s, Zappos, Lord & Taylor, Bloomingdale’s and Dillard’s, but some retailers have retreated. Shoes.com dropped her line last November. Then Nordstrom, which was an early supporter of Ivanka Trump’s shoe line, said on February 2 it would stop selling the brand, citing poor sales.

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Nordstrom’s decision got the president’s attention. Donald Trump rebuked the department store chain in a tweet on February 8 for treating his daughter “unfairly”.

Other retailers quietly followed Nordstrom’s example. Products have disappeared from the Neiman Marcus and Jet.com websites. TJX Companies, which owns the TJ Maxx and Marshalls retail chains, told employees to mix Ivanka Trump goods in with other items, rather than display them separately. Workers were instructed to remove any Ivanka-related signage.

The brand isn’t backing down. According to the company, sales were up 21 per cent in 2016, in spite of the liberal outcry against the president and his policies – or perhaps because of it, since the Trump name is now more famous than ever.

Controversy surrounding Ivanka Trump’s fashion business may not die down soon. Her US$100 million apparel line is made abroad in such manufacturing hubs as China, Vietnam and Indonesia. That conflicts directly with her father’s “America First” rhetoric.

Abigail Klem, president of the Ivanka Trump line, said in 2016 that the company is interested in “being a part of the conversation” about increasing US production – but that will be a tall order, with only 2 per cent of apparel sold in the US made domestically.